CALGARY, May 25, 2017 /CNW/ - WestJet announced today it has again been named Canada's most trusted airline by the Gustavson Brand Trust Index instituted by the Peter B. Gustavson School of Business at the University of Victoria. The airline was also named one of Canada's top ten most trusted brands. The results are based on more than 6,500 Canadian consumer responses to a survey on 294 Canadian brands.
"As the airline industry overall faces intense consumer scrutiny, I am pleased that WestJet's caring brand continues to buck the trend," said Gregg Saretsky, WestJet President and CEO. "As owners, our team is empowered to go the extra mile and take action when needed. We are proud to once again have the trust of the Canadian consumer and the more than 21 million guests who flew with us last year."
"Trust plays a vital role in our community, economy and collective mindset as Canadians," said Saul Klein, Dean of the Gustavson School of Business. "We have witnessed several breakdowns in trust over the past year, which we see reflected in our results. It is clear that trust can erode very rapidly but it takes a long time to build or to recover from missteps."
The Gustavson Brand Trust Index was established to raise awareness of the role trust plays in the minds of consumers when making purchase decisions and measures the relationships between social equity, trust, and advocacy for brands in Canada. The initiative highlights Gustavson's goal of educating and championing responsible leadership, part of the vital impact that drives UVic's sense of purpose as a leading teaching and research hub.
Please visit Gustavson Brand Trust Index for more information.
About WestJet
We are proud to be Canada's most trusted airline, powered by an award-winning culture of care and recognized as one of the country's top employers. WestJet, and our regional airline, WestJet Encore, offer scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe. Through our partnerships with airlines representing every major region of the world, we offer our guests more than 150 destinations in more than 20 countries. Leveraging WestJet's extensive network, flight schedule and remarkable guest experience, WestJet Vacations delivers affordable, flexible travel experiences with a variety of accommodation options for every guest. Members of our WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Our members use WestJet dollars towards the purchase of WestJet flights and vacations packages on any day, at any time, to any WestJet destination with no blackout periods ̶ even on seat sales. For more information about everything WestJet, please visit westjet.com.
Recent recognition includes:
2017/2016 Canada's Most Trusted Airline (Gustavson School of Business at the University of Victoria)
2017 Best Airline in Canada and Travellers' Choice Winner Mid-Sized and Low Cost Airlines – North America (TripAdvisor Travelers' Choice awards for Airlines)
2016 Canada's most reputable company for Corporate Social Responsibility (Reputation Institute)
2016/2015/2014/2013/2012 Ranked top three for Canadian Brands (Canadian Business Magazine)
2016/2015/2014/2013 WestJet RBC World Elite MasterCard ranked #1 in Canada (MoneySense magazine)
2015/2011/2010/2008/2007/2006/2005 Canada's Most Admired Corporate Culture (Waterstone Human Capital)
2015 Best Employers in Canada (Aon Hewitt)
Connect with WestJet on Facebook at facebook.com/westjet
Follow WestJet on Twitter at twitter.com/westjet
Subscribe to WestJet on YouTube at youtube.com/westjet
Read the WestJet blog at blog.westjet.com
SOURCE WestJet
Media contacts: To contact WestJet media relations, please email [email protected].
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