**Canadian Interest in American Whiskey Peaks Ahead of Bourbon Day**
TORONTO, June 11, 2024 /CNW/ - As Bourbon Day approaches on June 14th, Canadians are showing a growing appreciation for the rich tradition and diverse flavors of American Whiskey, says the Distilled Spirits Council of the United States. With the category gaining traction, Canada emerges as an enticing market for American craft distillers seeking to expand their reach.
Recent market insights indicate a notable uptick in Canadian demand for American Whiskey, reflecting a trend toward exploration and discovery among spirits enthusiasts. This increased interest has not gone unnoticed by American craft distillers, who are now eyeing Canada as a promising destination to introduce their finely crafted spirits.
With more than 2,600 craft distillers operating in the USA, each offering a unique array of whiskey expressions, there's a growing sentiment that Canada's vibrant food and beverage landscape and discerning consumer base provide an ideal environment for expansion.
"We're delighted to see Canadian consumers embracing American Whiskey," remarked Robert Maron, Vice President of International Trade at the Distilled Spirits Council of the United States. "Canada's appreciation for quality craftsmanship and diverse flavor profiles makes it an exciting market for small and large distillers across the United States."
As Bourbon Day approaches, Canadians are encouraged to explore the wide range of American Whiskey offerings available, from classic Bourbons to Tennessee Whiskeys, American Rye, and American Single Malt. It's a chance to celebrate the craftsmanship and heritage behind these spirits while discovering new favorites.
For more information on American Whiskey and to stay updated on the latest news and events, visit Distilled Spirits Organization Website and join the conversation on social media.
About [Distilled Spirits Organization]:
DISCUS Cheers! Spirits from the U.S.A. campaign, supported by the U.S. Department of Agriculture's Market Access Program (MAP) & Agricultural Trade Promotion (ATP) program, aims to educate the hospitality industry, adult consumers, and media in key spirits export markets on the taste, heritage, and style of American distilled spirits. DISCUS' initiatives focus on the range of American spirits, but with a particular focus on the unique qualities of American Whiskeys, including Bourbon, Tennessee Whiskey, American Rye Whiskey, and American Single Malt Whiskey, which account for most U.S. spirits exports worldwide.
Disclaimer:
This press release is for informational purposes only and does not constitute an endorsement of any specific brand or product. Please enjoy American whiskey responsibly and in accordance with legal drinking age regulations.
SOURCE Distilled Spirits Council of the United States
Sean Beckingham, Partner, Branding & Buzzing, [email protected]
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