103-year-old PricewaterhouseCoopers gets a brand makeover

New identity sheds long name and emphasizes value creation and relationships

TORONTO, Oct 6 /CNW/ - PricewaterhouseCoopers is shedding its long name and 12-year-old logo for a more modern and comprehensive brand that speaks directly about building relationships and creating value. With a history of doing business in Canada since 1907, the Top 100 Employer is shortening its name to "PwC."

The new PwC logo—with its bright colours (red, orange, yellow and pink)—symbolizes the firm's emphasis on its active and people-focused environment.

"As a professional services firm, our people are the largest influence on our clients' perception of our brand," says Chris Clark, CEO of PwC Canada. "The new brand reflects the climate we are trying to create where building effective client relationships is at the core of what we do, and where we bring together ideas, people and skills to create best value."

Mr. Clark continues, "The new brand builds on what we have already been emphasizing—for example, by strong teamwork, work/life flexibility programs for our people, and focusing on how to best deliver service to our clients—and aims at accelerating the progress already made. It will differentiate us from our competitors and help us to attract new clients and talent."

The brand positioning was developed by the PwC global network of firms in consultation with clients, partners and employees and with assistance from a global brand consultancy. The new branding includes a formal shortening of the brand name to "PwC" and a simplified logo consisting of the initials "pwc" in lower-case type.

The new logo is designed to provide consistency and ease of use for PwC firms around the world and will be better suited to digital and online use. PwC Canada's website, www.pwc.com/ca, has been redesigned to reflect the changes.

Note to editors:

Visual representations of the new logo are available on the Canadian website. A copy of the logo for reproduction is available from media relations along with a photo of CEO Chris Clark with the new design.

Photo (available on CNW or from media contacts.)
Photo cutline: PricewaterhouseCoopers has a new brand and shorter name.  CEO Chris Clark unveils the firm's new name, PwC , and logo colours at a recent employee town hall meeting.

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PwC firms provide industry-focused assurance, tax and advisory services to enhance value for their clients. More than 161,000 people in 154 countries in firms across the PwC network share their thinking, experience and solutions to develop fresh perspectives and practical advice. See www.pwc.com for more information. In Canada, PricewaterhouseCoopers LLP (www.pwc.com/ca) and its related entities have more than 5,300 partners and staff in offices across the country.

"PwC" is the brand under which member firms of PricewaterhouseCoopers International Limited (PwCIL) operate and provide services. Together, these firms form the PwC network. Each firm in the network is a separate legal entity and does not act as agent of PwCIL or any other member firm. PwCIL does not provide any services to clients. PwCIL is not responsible or liable for the acts or omissions of any of its member firms nor can it control the exercise of their professional judgment or bind them in any way.

"PwC" refers to PricewaterhouseCoopers LLP, an Ontario limited liability partnership, which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

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