10.5 Million Viewers Watch Team Canada Defeat Russia
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CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISHFeb 25, 2010, 18:07 ET
Vancouver 2010 Audience Day 13 Recap: 10.5 Million Viewers Watch Team Canada Defeat Russia - 8.2 million watch Canada win silver and gold in Women's Bobsleigh on CTV - - Men's Hockey delivers Games-high 1.2 million viewers to V/CPAC - - OLYMPIC PRIME TIME averages 6.7 million viewers - - OLYMPIC MORNING grows day-to-day - - CTVOlympics.ca and RDSolympiques.ca surpass 155 million page views -
VANCOUVER, Feb. 25 /CNW/ - Nearly two-thirds of the Canadian population watched some part of Team Canada's 7-3 win over Russia last night. Reaching 21.6 million viewers, the game was watched on average by 10.5 million viewers (peaking at 13.3 million), making it one of the most-watched sporting events in Canadian history and just shy of Sunday's historic audience for the CAN/USA game (10.6 million). The game was watched by 9.3 million viewers on CTV alone, and also delivered the highest Vancouver 2010 audience yet for V/CPAC, with 1.2 million viewers. After Day 13, 98.5% of the population - or 32,985,000 Canadians - have engaged with Vancouver 2010 coverage, according to Canada's Olympic Broadcast Media Consortium's CUME index.
Day 13 Average Audiences ------------------------ OLYMPIC MORNING/LE RÉVEIL OLYMPIQUE 847,000 OLYMPIC DAYTIME/JEUX OLYMPIQUES EN JOURNÉE 2.7 million OLYMPIC PRIME TIME/ JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE 6.7 million Additional Day 13 Highlights - Television ----------------------------------------- - Immediately following Men's Hockey, 8.2 million viewers on CTV watched Kaillie Humphries and Heather Moyse win gold and Helen Upperton and Shelley-Ann Brown win silver in Women's Bobsleigh. The full 50-minute event averaged 3.6 million viewers (including 1.1 million on Rogers Sportsnet) before peaking at 13 million viewers at 10:06 p.m. ET, when Canada's gold and silver placements were announced. Bobsleigh also delivered 837,000 viewers for RDS. - On TSN, Short Track Speed Skating was watched by 858,000 viewers for the Ladies' 3000m Relay Finals and 848,000 viewers for the Men's 500m Heats. - Vancouverites are watching Games coverage more than any other market in the country. The average hours consumed so far by those reached in Vancouver is 32.3 hours/week, compared to 29.3/week in Calgary and 26/week in Toronto. - Men's Hockey pushed OLYMPIC PRIME TIME's average audience to 6.7 million viewers, its second highest of the Games. - OLYMPIC MORNING has seen its audience increase for two days in a row. Wednesday's show was 8% higher than Tuesday, and 30% higher than Monday. The early morning show is averaging 1.05 million viewers through Day 13 of the Games. - JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE delivered 727,000 viewers for V/CPAC, RDS and RIS, while JEUX OLYMPIQUES EN JOURNÉE was watched by 414,000 viewers.
To view the complete release please click http://ctvmedia.ca/olympics
For further information: Jim Quan, CTV Inc., (778) 328-2473, [email protected]; Carolyn Fell, CTV Inc., (416) 384-2817, [email protected]; Pamela Mollica, Consortium, (514) 881-8628, [email protected]; Andrea Goldstein, Consortium, (647) 224-8800, [email protected]
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