10th Annual Continuing Care Month Campaign Launched

BEDFORD, NS, Sept. 3, 2013 /CNW/ - The 10^th Annual Health Association Nova Scotia sponsored Continuing Care Month officially kicked off today with the launch of a campaign aimed at recognizing the importance of the continuing care sector and the contributions of its employees and volunteers.

The theme of this year's month-long campaign is Making a Difference…Promoting Health, Well-Being and Independence.   The campaign includes a website, posters, print ads, a contest as well as a twitter campaign focused on acknowledging the many caring and dedicated people who help thousands of Nova Scotians to live well in the place they can call home. People are invited to tweet messages of recognition and appreciation using #CCMThanks to @ContinuingCareM.

"Our campaign is about celebrating the remarkable difference that continuing care employees and volunteers are making in the lives of people of all ages who need care and support in their homes and communities," says Mary Lee, President/CEO of Health Association Nova Scotia.  "Their dedication to providing professional care and comfort makes a huge difference in maximizing people's independence, enhancing their quality of life, and supporting families to meet the care needs of their loved ones."

Lee adds the campaign also aims to encourage people to learn more about the continuing care programs and services available to Nova Scotians across the lifespan.

The continuing care sector represents a significant and integral part of our broader health system.  The term, continuing care is used to describe a range of health and health-related services and programs that are offered outside of the hospital setting, either on a long-term or short-term basis.  This can be in the client's home or a residential-based facility.  Continuing care providers are also active in the community, delivering programs such as Adult Day or Meals on Wheels.

Thousands of Nova Scotians work in the continuing care sector in a variety of settings across the province, such as nursing homes, home care organizations (visiting nursing and home support), residential care facilities, adult residential centres, regional rehabilitation centres, and district health authorities.

To learn more, visit www.continuingcaremonth.ca

Health Association Nova Scotia is a non-profit, non-government, membership-driven association of over 130 health and community services organizations spanning the entire health continuum in Nova Scotia.  Our members include the nine district health authorities and the IWK Health Centre; nursing homes; home care organizations (home support and visiting nursing); residential care facilities; adult residential centres and regional rehabilitation centres; and other health and health-related organizations.  The Health Association promotes a high-performing, sustainable health system by providing our members with quality, cost-effective services, leadership and support.

SOURCE: HEALTH ASSOCIATION NOVA SCOTIA

Mary Baldwin, Director
Policy, Communications and Decision Support
Health Association Nova Scotia
2 Dartmouth Road, Bedford, Nova Scotia  B4A 2K7
[phone] (phone); [phone] (cell)
[email protected]
www.healthassociation.ns.ca