11.3 Million Watch Canadian Women's Hockey Team Awarded Gold

    
           Vancouver 2010 Audience Day 14 Recap: 11.3 Million Watch
                  Canadian Women's Hockey Team Awarded Gold

       - Freestyle Skiing: Men's Aerials is top sport of the day with
                            7.8 million viewers -

              - Ladies' Free Skate peaks at 8.7 million viewers
                 as Joannie Rochette's scores are displayed -

         - OLYMPIC PRIME TIME exceeds average audience of 7 million
                           viewers for first time -

       - OLYMPIC MORNING sees highest weekday average since Feb. 15 -

             - 5.4 million hours of video watched so far online -
    

VANCOUVER, Feb. 26 /CNW/ - More than 19 million viewers watched some part of last night's gold medal win for the Canadian Women's Hockey squad over Team USA. The game averaged 5.8 million viewers, with nearly one million viewers alone on V/CPAC (954,000), and peaked at 10.3 million in the third period. Afterwards, 11.3 million viewers watched on average during the medal presentation in which Team Canada was presented with its third straight Olympic Games gold medal. The most-watched sporting event of the day was the Men's Aerials final in Freestyle Skiing with 7.8 million viewers, while Figure Skating: Ladies' Free Skate averaged 4.4 million viewers. After Day 14, 98.7% of the population - or 33,044,000 Canadians - have engaged with Vancouver 2010 coverage, according to Canada's Olympic Broadcast Media Consortium's CUME index.

    
    Day 14 Average Audiences
    ------------------------

    OLYMPIC MORNING/LE RÉVEIL OLYMPIQUE                             953,000

    OLYMPIC DAYTIME/JEUX OLYMPIQUES EN JOURNÉE                  2.7 million

    OLYMPIC PRIME TIME/
    JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE                 7.1 million
    

To view the complete release please click http://ctvmedia.ca/olympics

For further information: Jim Quan, CTV Inc., [phone], [email protected]; Carolyn Fell, CTV Inc., [phone], [email protected]; Pamela Mollica, Consortium, [phone], [email protected]; Andrea Goldstein, Consortium, [phone], [email protected]