1.6 Million Fans Tune Into The Season Premiere Of Celebrity Apprentice

    
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TORONTO, March 15 /CNW/ - The Donald has done it again. Season three of the hit reality series Celebrity Apprentice dominated Sunday night with 1.6 million viewers (Ind 2+) tuning into Global to watch the 2-hour premiere.

The claws came out last night as writer and comedian Carol Leifer was sent packing for underperforming during a task that involved running a burger palace for five hours and taking in money for charity. Left to duke it out in the boardroom is a motley crew of 13 celebrity contestants, including singer/songwriter Cyndi Lauper, reality star Sharon Osbourne, baseball legend Darryl Strawberry, singer/songwriter Bret Michaels and comedian Sinbad. Each will do whatever it takes to stay out of the boardroom and avoid hearing Trump say, "You're fired!"

    
    CELEBRITY APPRENTICE (9pm) 2-HR SEASON PREMIERE DATA HIGHLIGHTS:
    ----------------------------------------------------------------
    -   Celebrity Apprentice won its time period nationally and in all key
        markets
    -   Garnered 780,000 viewers nationally in the key Adults 18-49
        demographic
    -   Head-to-head with CTV's Desperate Housewives, Celebrity Apprentice
        saw 18% more viewers (A18-49 nationally)
    -   4.6 million watched some part of the two-hour premiere with the total
        audience peaking at 2 million viewers at 10:03pm

    -------------------------------------------------------------------------
    March 14 (A18-49)                  NATIONAL  TORONTO  VANCOUVER  CALGARY
    -------------------------------------------------------------------------
    CELEBRITY
     APPRENTICE (9-11p)     Global      780,000  200,900     65,300   22,400
    -------------------------------------------------------------------------
    Desperate Housewives
     (9-10p)                CTV         638,000   87,800     25,500   15,600
    -------------------------------------------------------------------------
    Cold Case (10-11p)      CTV         443,000  130,700     51,900   11,300
    -------------------------------------------------------------------------
    Murdoch Mysteries
     (9-10p)                CityTV      197,000   29,400     13,900    2,700
    -------------------------------------------------------------------------
    Survivorman (10-11p)    CityTV       87,000   40,500      3,200   12,600
    -------------------------------------------------------------------------
    Movie - Abroad (8-10p)  CBC          78,000    5,200      6,500   12,600
    -------------------------------------------------------------------------
    The National PT 1 & 2
     (10-11p)               CBC          99,000   38,600     12,700   12,100
    -------------------------------------------------------------------------
    Undercover Boss
     (9-10p)                A Channel   323,000   64,200     31,700      N/A
    -------------------------------------------------------------------------
    Nip/Tuck (10-11p)       A Channel    33,000    9,600      6,300      N/A
    -------------------------------------------------------------------------
    

Viewers who missed the season three premiere can log onto GlobalTV.com to catch up at anytime. Celebrity Apprentice continues next week with an all-new episode on Sunday - 9pm ET/PT.

Source: All data, as of August 31st 2009, BBM Canada PPM Overnight Data based on Adults 18-49 unless otherwise indicated.

For further information: Media Contact: Jacqueline Kendall, Global Television, [phone], [email protected]