2010 FIFA World Cup Kicked off on Fairchild TV and Talentvision for Chinese
TV Audiences in Canada

TORONTO, June 11 /CNW/ - Today, the Fairchild TV studio is filled with excitement as it broadcasts the opening and the first World Cup soccer game live from South Africa for Chinese Canadian audiences. In addition, Cantonese and Mandarin speaking Canadians will also have the privilege of watching the final 8 World Cup games live with commentaries in their own languages in the following times and dates:

    
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    11 June         Opening Ceremony                       9am
                    Opening Match S. Africa vs Mexico      10am
                    2010 FIFAWorld Cup Highlights          9:55pm Mon - Fri
                                                           10:30pm Sat & Sun
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    2 & 3 July      Quarter-finals                         9:40am & 2:10pm
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    6 & 7 July      Semi-finals                            2:10pm
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    10 July         Match for Third Place                  2:10pm
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    11 July         Final                                  2:10pm
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    based on eastern time zone
    

Renowned soccer hosts, including Chun Ming POON and Edcon YAU, as well as former soccer player/commentator, Ivan Wuh, will once again sure to bring to our audiences and soccer lovers live game enjoyment.

Throughout the period of July 2 - 11, Fairchild TV will also produce a World Cup highlight program, "World Cup Highlights", airing daily during prime time. In the program, Edmond Tse, the President of the Chinese Soccer Association in Toronto and Michael Fung, Fairchild TV news/sports reporter, will review daily World Cup developments and game results with in-depth analyses and reports.

Soccer fanatics who are confident about FIFA World Cup, its history and traditions, can attempt to challenge a trivia session, running on Fairchild TV on weekdays from June 14 through to July 2. A total of 3 official match balls, Jabulani, will be awarded to those who correctly answered the trivia questions.

Fairchild TV and Talentvision, the respective Cantonese and Mandarin TV programming distributors, are divisions of the Fairchild Media Group. This is its fourth time to bring live World Cup games to Canadian Chinese audiences, as they are long-standing Chinese specialty television programming services, serving Canadian Chinese viewers via cable and satellite.

For further information: Annie Ho, Manager, Public Relations, Promotions and Corporate Affairs, Fairchild Television, Tel: [phone]