MONTREAL, Aug. 25, 2016 /CNW Telbec/ - Twenty years ago today, IGA launched a small revolution by creating a never-before-seen concept in Canada: an online grocery service. E-commerce, seen as a thing of the future at the time, has since evolved into a habit that close to one third (32.2%) of Quebec adults1 have adopted.
With over a million online orders per year under their belts, IGA and its independent grocers are proud to be Quebec e-commerce pioneers, providing Quebecers with a personalized and efficient shopping experience.
ONLINE GROCERY AT A GLANCE
QUOTE:
"At the time, it wasn't yet clear whether we were completely crazy or simply visionaries! I'm proud to see the project we launched responding so effectively to the needs of today's consumer, and I'm also pleased to see that over the years, we were able to continue evolving to stay on top of e-commerce trends in Quebec."
Alain Dumas, Senior Director of Digital Strategy and creator of the online grocery service
"At IGA, we are proud to encourage e-commerce and the growth of Quebec SME's. The online grocery is another tool for promoting Quebec products and local companies."
Alain Dumas, Senior Director of Digital Strategy and creator of the online grocery service
About IGA
IGA is the largest group of independent grocers in Canada and its presence in Quebec dates to 1953. In May 2014, IGA grocers launched The Joy of Eating Better initiative that aims to help Quebecers cook differently and more often, discover local and international flavours, eat healthier, and make responsible choices. The IGA banner includes close to 300 IGA, IGA extra, IGA express, and IGA mini stores. IGA is the only grocery store in Quebec to offer consumers the opportunity to accumulate AIR MILES® reward miles.
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1 CEFRIO, "NETendances 2015," Online: http://www.cefrio.qc.ca/netendances/le-commerce-electronique-au-quebec-une-forte-croissance-en-2015/faire-des-achats-et-de-la-vente-en-ligne-des-activites-repandues-au-quebec/
SOURCE IGA
Image with caption: "Logo: 20th anniversary - Online grocery IGA (CNW Group/IGA)". Image available at: http://photos.newswire.ca/images/download/20160825_C4169_PHOTO_EN_759911.jpg
Judith Dontigny, Senior Advisor, Public Affairs, Sobeys Québec, Tel: 514-324-1010, ext. 2158, [email protected]
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