2.7 Million Canadians Tune In For The Grammys(R) On Global

ET Canada Pre-Show More Than Doubles Its Audience from Last Year

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TORONTO , Feb. 1 /CNW/ - Global's broadcast of the 52nd Annual GRAMMY(R) Awards won the night with 2.7 million viewers national (Ind 2+). With an impressive growth of 63% nationally (Ind 2+) over last year's show, music's biggest night clearly did not disappoint.

Leading into the broadcast, 'The GRAMMY(R) Awards: ET Canada Live ruled the red carpet and drew more than 900,000 viewers nationally. The show increased its audience by a staggering 166% over last year nationally (2+). The star-studded special featured one-on-one interviews with music's top acts including Taylor Swift , Katie Perry , Pink, Miley Cyrus, Drake, Justin Bieber and more.

Additional highlights include:

    
    -   1.3 million viewers in the key Adult 18-49 demo nationally; 46%
        year-over-year audience growth
    -   Won the night in all three metered markets
    

Source: BBM Canada PPM - Preliminary Overnight Data.

For further information: Media Contact: Jacqueline Kendall, Global Television, [phone], [email protected]