27.7 Million Canadians Experience Vancouver 2010 on Day 2

VANCOUVER, Feb. 14 /CNW/ - A total of 27.7 million Canadians, representing 83% of the population, experienced the 2010 Winter Games yesterday on the platforms of Canada's Olympic Broadcast Media Consortium, a figure even greater than Opening Day. The total CUME (Canadian Unique Multimedia Engagement) index through Day 2 of the Games is now 29.4 million Canadians, meaning 88% of the population has experienced the Consortium's coverage of Vancouver 2010 so far.

Detailed Day 2 audience breakdown to follow at approximately 2 p.m. PT today.

About CUME:

Canadian Unique Multimedia Engagement (CUME) index is the cumulative reach of all Canadians that engage with the major media platforms offered by Canada's Olympic Broadcast Media Consortium. CUME is a calibrated summary of the most-trusted audience measurement systems for television, online, radio, and print. For detailed information about CUME visit CTVMedia.ca/Olympics and CTVMedia.ca/olympiques.

For further information: Jim Quan, [phone], CTV Inc., [email protected]; Carolyn Fell, [phone], CTV Inc., [email protected]; Pamela Mollica, Consortium, [phone], [email protected]; Andrea Goldstein, Consortium, [phone], [email protected]