TIFF Marks Start to Wolf Blass Yellow Label 30th Anniversary Canadian Celebrations
TORONTO, Aug. 26, 2013 /CNW/ -
Who: Wolf Blass, Official Wine Sponsor of The Toronto International Film Festival (TIFF) has partnered with Canadian Jeremy Gutsche, the genius behind "Trend Hunter", the world's largest and most popular online community, to uncover what's hot in wine culture.
Jeremy Gutsche is an innovation expert, founder of TrendHunter.com, the world's largest network for trend spotting and innovation and host of Trend Hunter TV. Jeremy regularly contributes to innovation and trend stories for leading media outlets in Canada and around the world including the Economist, the Financial Times, Entertainment Tonight, and FOX News. He has been described as a "new breed' of trend spotter by the Guardian, and on the forefront of cool, by MTV.
What: Together, Wolf Blass and Trend Hunter have collected the "Top 10 Trends in Wine", among them, celebrity-inspired vintages*. A TIFF-inspired 'Premier' is taking place to reveal the trends and showcase the Limited Edition Yellow Label blend that hits LCBO shelves just in time for TIFF Festival. This special blend is among several new releases available from Wolf Blass, including a new 2012 vintage of the Wolf Blass Yellow Label Cabernet Sauvignon which first retailed on Canadian wine shelves in 1983. It has since grown to become the top selling Cabernet Sauvignon in the country.
Also just arrived - specially marked bottles of Wolf Blass Yellow Label wines that celebrate 30 years in Canada.
* The trends include insights derived from more than 1.4 billion page views, 3,000,000 fans and 100,000 contributors in 191 countries, including over 100 million views of data from Canada. Top trends reflect the most popular, engaging and fresh content, studied by gender, age and region. All scores are assigned using proprietary algorithms, and ranked between 1 and 10.
®Toronto International Film Festival Inc., used under license.
Image with caption: "Wolf Blass is the Official Wine Supplier of the Toronto International Film Festival (CNW Group/Treasury Wine Estates)". Image available at: http://photos.newswire.ca/images/download/20130826_C8212_PHOTO_EN_30119.jpg
Image with caption: "Wolf Blass Wines www.wolfblasswines.com (CNW Group/Treasury Wine Estates)". Image available at: http://photos.newswire.ca/images/download/20130826_C8212_PHOTO_EN_30120.jpg
SOURCE: Treasury Wine Estates
To book an interview or for more information, please contact:
Gabby Nobrega, Breakthrough Communications
[email protected]
416-930-9756
905-565-6112
@gabbynpr
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