3.5 Million Watch Marianne St-Gelais Win Silver for Canada
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CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISHFeb 18, 2010, 18:25 ET
Vancouver 2010 Audience Day 6 Recap: 3.5 Million Watch Marianne St-Gelais Win Silver for Canada - 4.9 million watch Short Track Speed Skating - - 2.9 million on CTV watch Maëlle Ricker awarded Canada's second gold medal - - 1.4 million watch Canadian women defeat Sweden in hockey on TSN - - OLN triples prime time average with largest audience for the Games -
VANCOUVER, Feb. 18 /CNW/ - When Marianne St-Gelais won silver in the Short Track Speed Skating Ladies' 500m final, 3.5 million Canadians were there cheering her along. Overnight data from BBM Canada confirms 1.8 million were watching on Rogers Sportsnet alone, while 948,000 watched on V/CPAC. After Day 6, overall engagement with Vancouver 2010 coverage has now reached 96% of the population - or 32.18 million Canadians, according to Canada's Olympic Broadcast Media Consortium's CUME index.
Day 6 Average Audiences ----------------------- OLYMPIC MORNING/LE RÉVEIL OLYMPIQUE 926,000 OLYMPIC DAYTIME/JEUX OLYMPIQUES EN JOURNÉE 2.97 million OLYMPIC PRIME TIME/JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE 4.5 million Additional Highlights - Television ---------------------------------- - 79% of English-language teens (aged 12-17) watched Vancouver 2010 coverage yesterday on television. - After five shows, more than one in three Canadians has now woken up to OLYMPIC MORNING on CTV alone, reaching nearly 14 million viewers. - Yesterday's most-watched event was the Short Track Speed Skating: Men's 5000m Relay Semifinals, which drew an audience of 4.9 million viewers at 6:30 p.m. PT. - Maëlle Ricker was awarded Canada's second gold medal as 2.9 million viewers on CTV alone - peaking at 3.3 million viewers - watched her medal presentation at last night's Victory Ceremony. - Short Track Speed Skating was a big hit on Sportsnet, with 1.8 million viewers for the Ladies' 500m finals and 1.5 million for the Men's 5000m Relay Semifinals. - 1.4 million viewers watched Canada defeat Sweden 13-1 in Women's Hockey on TSN. - Men's Halfpipe qualifications averaged 222,000 viewers on OLN, one of the channel's most-watched broadcasts ever and three times its prime time average. - JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE delivered 589,000 viewers for V/CPAC, RDS and RIS, while JEUX OLYMPIQUES EN JOURNÉE was watched by 376,000 viewers. Additional Highlights - Online ------------------------------ - Total video views for CTVOlympics.ca and RDSolympiques.ca exceeded 10 million after Day 6. - The Michael J. Fox 'It's Our Game' feature saw nearly 17,000 views yesterday, largely driven by social media buzz. - Visitors to both sites are becoming more engaged as daily video views per visitor and page views per visitor continued to increase on Day 6, compared to the previous day. - Top Athlete Profiles visited are: No.1 Johnny Weir; No.2 Cheryl Bernard; No.3 Kevin Martin; No.4 Maëlle Ricker; No.5 Lindsey Vonn. - Last week's Opening Ceremony is still resonating with visitors as it is the most-searched item on the sites. - Tuesday's CAN/NOR Men's Hockey game was still being watched by Canadians one day later, as the game's highlight reel was the most- watched video on CTVOlympics.ca Wednesday.
To view the complete release please click http://ctvmedia.ca/olympics
For further information: Jim Quan, CTV Inc., (778) 328-2473, [email protected]; Carolyn Fell, CTV Inc., (416) 384-2817, [email protected]; Pamela Mollica, Consortium, (514) 881-8628, [email protected]; Andrea Goldstein, Consortium, (647) 224-8800, [email protected]
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