3D television is on across Canada with Bell TV - 2010 Masters Tournament on
Bell TV will be first national 3D broadcast

MONTREAL, April 9 /CNW Telbec/ - Bell today announced that it will be Canada's first TV provider to offer a national 3D High Definition television broadcast when Bell TV delivers rounds three and four of the 2010 Masters Tournament in 3D HD this weekend.

"Bell TV has become Canada's fastest-growing television service thanks to our ongoing innovation in digital TV, with the most High Definition channels available in Canada and now the country's first national 3D TV service," said Kevin Crull, President of Bell Residential Services. "The 2010 Masters Tournament is an ideal opportunity to showcase 3D HD technology, which will make watching the event on a 3D television just like being on the green."

On Saturday, April 10 and Sunday, April 11, the Masters will be broadcast in commercial-free 3D HD from 5 pm to 7 pm ET. Available coast to coast to all Bell TV subscribers with High Definition service, the Masters Tournament in 3D HD will be available on channel 1000 at no extra charge. Bell TV customers can also experience the Masters Tournament in both High Definition and in Standard Definition through CBS, Global, RDS and TSN.

Bell TV HD set top boxes are already capable of receiving 3D HD, although customers also require a 3D television and compatible 3D glasses. Bell also plans to leverage 3D broadcasts to showcase to prospective customers the superior quality of Bell TV at select locations of The Source and other national retail partners.

"3D TV is very new technology and few 3D sets are in Canadian homes now. But Bell is committed to being at the forefront of television innovation, and we'll continue to expand our 3D TV lineup as more quality content becomes available," said Heather Tulk, Senior Vice-President of Products for Bell Residential Services.

Serving approximately 2 million customers across Canada, Bell TV offers the most HD channels, the best HD PVR, the first online commercial-free programming portal subscribers can watch on any computer and the only remote PVR feature that allows customers to manage their PVR from anywhere in the world using the Internet or their own smartphones.

For more information, please visit bell.ca/TV

About Bell

Headquartered in Montréal, Bell is Canada's largest communications company, providing consumers and business with solutions to all their communications needs, including Bell Mobility wireless, high-speed Bell Internet, Bell TV direct-to-home satellite television, Bell Home Phone local and long distance phone services, and IP-broadband and information and communications technology (ICT) services. Bell is proud to be a Premier National Partner and the Exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games.

Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on Bell's products and services, please visit www.bell.ca. For corporate information on BCE, please visit www.bce.ca.

For further information: Media inquiries: Julie Smithers, Bell Media Relations, [phone], [email protected]