3rd Device Manufacturer Places Certification Order with Synchronica

ROYAL TUNBRIDGE WELLS, United Kingdom, Dec. 8 /CNW/ - Synchronica plc ("Synchronica") (AIM: SYNC) (TSX Venture: SYN), the international provider of next-generation mobile messaging services, announces that it has received an order from a third "top-10" mobile device manufacturer to certify and license its IMPS instant messaging client for its mid and entry level devices for the emerging markets.

As announced on 29 September and 24 November, a major Latin American operator group has mandated that device manufacturers certify their products with Synchronica's IM infrastructure to safeguard their market position by pre-installing the Synchronica IM client in order to provide a best of breed carrier branded IM service.

This is the third order that Synchronica has obtained from a top-10 device manufacturer as a consequence of these device certification requirements. Furthermore, Synchronica expects to receive additional orders from other device manufacturers that wish to sell their devices to the operator, and repeat orders as device manufacturers launch new models of their handsets. As a result of the device certification process and pre-installation of IMPS clients, Synchronica also expects to see an increase in the uptake of its Instant Messaging service by the carrier's subscribers, which ultimately translates into increased revenues for Synchronica.

Globally, operators are facing a growing threat from premium device manufacturers who are increasingly marketing device-specific services as a means of establishing direct relationships with end-users. This controversial strategy is increasingly resisted by operators as it clearly dilutes their competitive positioning with the consumer. Synchronica's IM service provides a vendor-neutral, operator-owned instant messaging system which binds users to the brand and puts the operator back in control of its value-added services portfolio.

Carsten Brinkschulte, CEO of Synchronica, comments: "Device certification is important to Synchronica because it allows us to ensure that handsets are optimised for use with our IM service, encouraging end-user registration and ongoing user satisfaction. But most exciting are the indirect revenues and business development prospects which this process provides, enabling Synchronica to leverage on the relationships we're building and upsell our solutions."

About Synchronica

Synchronica plc is a leading developer of next-generation mobile messaging solutions. Mobile Gateway, Synchronica's flagship product, provides push email, synchronization, instant messaging (IM), and social networking services to any mobile phone currently in use. Synchronica's patented transcoding engine uses advanced streaming to download email attachments and can dramatically reduce the consumption of network bandwidth by as much as 90 percent.

Mobile operators and device manufacturers from emerging and developed markets rely on Synchronica's white-labelled product for providing mass market messaging services across the entire customer base, diversifying revenues and reducing churn.

Headquartered in England, Synchronica also maintains a development centre in Germany and the Philippines in addition to a regional presence in Canada, the USA, Hong Kong, Spain, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC) and the Venture Exchange of the Toronto Stock Exchange Venture (SYN). For further information, please visit www.synchronica.com

Cautionary Statements

The foregoing information may contain forward-looking statements relating to the future performance of Synchronica plc. Forward-looking statements, specifically those concerning future performance or results, are subject to certain risks and uncertainties, and actual results may differ materially from Synchronica's plans and expectations. These plans, expectations, risks and uncertainties are detailed herein and from time to time in the public filings and announcements made by Synchronica, including those made with AIM, a market of the London Stock Exchange, with the TSX Venture Exchange or with securities regulators.  Synchronica does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events or otherwise.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.   No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.

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