411.ca and Pivotal Payments Partner To Provide Enhanced Services to Canadian
Merchants

Partnership will provide additional savings to Canadian businesses

TORONTO, April 13 /CNW/ - 411.ca(TM), Canada's Local Search Engine(TM), and Pivotal Payments, a leading provider of merchant services, announced today a strategic business relationship that will allow 411.ca customers to save money on point-of-sale terminals and credit card processing services. Pivotal merchants will receive a special promotional offer for advertising on 411.ca. 411.ca is used by over two million Canadians and generates 13 million queries for local businesses each month.

Pivotal Payments will offer all new merchants three months of free, enhanced listings, on 411.ca through the highly popular and successful Owner Verified(TM) program. The program gives business owners preferential listing placement in online search results on 411.ca. Pivotal merchants who continue to advertise after the promotional period will also receive an additional savings of $100 from 411.ca that can be applied to either a enhanced listing or premium listing. 411.ca will also be offering its customers an introductory discount on payment processing services from Pivotal Payments.

"411.ca is committed to offering business owners products and services that simplify their day to day operations and increase their visibility in local markets," said Stephen K. Curry, President and Chief Executive Officer at 411 Local Search Corp. "This partnership will provide our customers with additional savings in this challenging economic environment."

"It's always nice to see partnerships that benefit hard-working Canadian business owners," said Philip Fayer, President and CEO of Pivotal Payments. "This program adds value to businesses of all sizes by providing them increased online exposure at an affordable price."

Existing 411.ca and Pivotal Payment customers will receive further details on the relationship in the coming weeks.

    
    About 411.ca
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411.ca(TM) Canada's Local Search Engine(TM), is the most visited pure online local search engine in Canada. Each month over 2 million Canadians use 411.ca to connect with businesses and individuals in their community. Through cost-effective advertising programs that drive sales and maximize brand exposure, 411.ca helps businesses of all sizes to grow and prosper. Currently the site features over 1.5 million basic, Owner Verified(TM) and premium local business listings. The 411.ca brand and domain name are owned by Yellow Pages Group (YPG). 411.ca is operated by 411 Local Search Corp., a privately-held Canadian company with offices in Toronto and Montreal. For more information and other facts visit www.411.ca.

    
    About Pivotal Payments
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Pivotal Payments is a leading merchant services provider with offices across North America. The company provides a full suite of merchant services to small and mid-sized retail businesses, mail order/telephone order merchants, e-commerce, chain stores, franchises, restaurants and dealerships. Services include credit & debit card processing, electronic check conversion, Internet merchant accounts, cash-advance programs, loyalty/gift card programs as well as terminal management solutions.

Pivotal Payments is a privately held company.

Company and product information are available at www.pivotalpayments.com.

For further information: 411.ca, Harry Battu, Manager, Marketing & Public Relations, 1-866-411-4411 Ext.920