48North Cannabis Corp. Ships Company's Accessible Dried Flower Brand Fleur du Jour to the SQDC

TORONTO, April 22, 2020 /CNW/ - 48North Cannabis Corp. ("48North" or the "Company") (TSXV:NRTH), is pleased to announce that it has shipped the first order of its accessible dried flower brand, Fleur du Jour, to the Société québécoise du cannabis ("SQDC") for retail sale.

Today, 48North is bringing affordable quality cannabis to the Quebec recreational market. Building on the Company's belief that high-quality cannabis experiences should be available to all, 48North's low-cost production advantage allows the Company to produce this product at competitive pricing.

"As we continue to listen to consumer feedback, we know that price point is a critical driver of purchasing decisions and are confident this will match demand for more affordable products. With that in mind, the launch of Fleur du Jour is a critical step in our renewed commitment to improving operations, investing in product development, and supporting high-quality experiences for Canadian consumers," said Charles Vennat, CEO of 48North.

Fleur du Jour will retail at the SQDC both online and in retail stores, the Company expects that this will be one of the most accessible products available to cannabis customers in Quebec, without jeopardizing quality.

Looking ahead, 48North has a number of additional product launches that are expected to launch this quarter, these include:

• Apothecanna, Extra Strength Body Cream (Alberta)
• Trail Mix, Pax Pod (Ontario)
• Trail Mix, All-in-one accessible vaporizer pen (Ontario)
• 48North, indoor premium dried flower (Ontario and Alberta)
• Avitas, single strain vaporizer cartridge (Alberta)

In addition, 48North has granted an aggregate of 1,000,000 stock options (each an "Option") to certain directors, officers, and employees of the Company. The Options vest through the passage of time or the achievement of specific goals. The specific goals for the Options vary based upon the duties and responsibility of the recipient. Each Option is exercisable into one common share ("Share") of the Company at a price of $0.145 per Share for a period of three years from the date of grant. All of the Options have been granted pursuant to the Company's Stock Option Plan which has been previously approved by the Company's shareholders and the TSX Venture Exchange.

About 48North

48North Cannabis Corp. (TSXV: NRTH) is a vertically integrated cannabis company focused on the health and wellness market through cultivation and extraction, as well as the creation of innovative, authentic brands for next-generation cannabis products. 48North is developing formulations and manufacturing capabilities for its own proprietary products, as well as positioning itself to contract manufacture similar products for third parties. 48North operates Good:Farm, a 100-acre organic cannabis farm which produces organically-grown, sun-grown cannabis, securing a significant first-mover advantage in the production of low-cost, next-generation, extract-based cannabis products. In addition, 48North operates two indoor-licensed cannabis production sites in Ontario. 48North cultivates unique genetics at its wholly owned subsidiary, DelShen Therapeutics Corp. ("DelShen") and processes cannabis and manufactures next-generation cannabis products at Good & Green Corp. ("Good & Green"), both Licensed Producers under the Cannabis Act. 48North has a growing portfolio of brands that include Latitude, a women's cannabis platform (explorelatitude.com); Avitas, a single-strain vaporizer cartridge (avitasgrown.com); Quill, a leader in the manufacturing of beautifully designed, lifestyle-focused and sleek vape products (quill.me) and Sackville & Co, a leading U.S.-based cannabis brand focused on design-forward cannabis accessories and CBD products (sackvilleandco.com).

DISCLAIMER & READER ADVISORY

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. Certain statements contained in this press release constitute forward-looking information. These statements relate to future events or future performance. The use of any of the words "could," "intend," "expect," "believe," "will," "projected," "estimated" and similar expressions and statements relating to matters that are not historical facts are intended to identify forward-looking information and are based on the parties' current beliefs or assumptions as to the outcome and timing of such future events. Actual future results may differ materially. Please refer to the Company's SEDAR filings for further details concerning the risks associated with the Company's business. The forward-looking information contained in this release is made as of the date hereof and the parties are not obligated to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable securities laws. Because of the risks, uncertainties and assumptions contained herein, investors should not place undue reliance on forward-looking information. The foregoing statements expressly qualify any forward-looking information contained herein. Public health crises, including the ongoing novel coronavirus (COVID-19) pandemic, could have significant economic and geopolitical impacts that may adversely affect the Company's business, financial condition and/or results of operations.

SOURCE 48North Cannabis Corp.

Connor Whitworth, Senior Director of Corporate Affairs, 48North, [phone] ext. 316, [email protected]