$500,000 in Prize Money to be won as Trivia For Good Launches its first FREE TO PLAY Contest in Canada

TORONTO, May 9, 2016 /CNW/ - Trivia For Good Inc., the exciting new free to play mobile-trivia app that offers huge cash prizes to players along with big donations to charities, has launched its first contest today.

Trivia For Good is a Canadian start-up company in the digital advertising platform space that will give away $500,000 in its first five contests over the next ten weeks, with $400,000 of that going to winners and the rest donated directly to charity.

"We hope to unleash a 'phenomena of kindness' as we provide cash windfalls to our top contestant weekly, while paying forward large donations to our charity partners, Right To Play, Els for Autism and Jays Care Foundation," said Ronald Hulse, President and COO.

After a week of previews, dubbed "Clue Week", the first series of video-based trivia contest questions will appear daily, Monday through Thursday, on the app at 11:55 a.m. EST, 12:55 p.m. EST and again at 1:55 p.m. EST, starting Monday May 16th.  

The contestant who correctly answers the most questions in the shortest time will be declared the winner.  Each Sunday after the contest has been played, the winner will be revealed and awarded $80,000, with an additional $20,000 going to the named charities.

Anyone 18 years of age or older is eligible to win simply by downloading the Trivia For Good App from the Google Play store or alternatively registering to play at www.triviaforgood.com.  An IOS version will enable iPhone owners to play, win, and "play for a purpose" beginning mid-June.

"I don't believe you'll find another free game where someone can play and win that much cash while also directly helping charities," said Steven Glaser, CEO of Trivia For Good.

"The prize pools will increase to USD$1Million per contest as the company expands to a global audience.  We also have plans for even larger prizes and donations centered around the Olympics later this year," said Glaser.

The idea for Trivia For Good came about when the company's founders were discussing the difficulties brand advertisers face as they attempt to reach individuals without being seen as an intrusion through social programs and in-app mobile advertising.

"Trivia For Good rewards individuals for their time and offers them financial incentive to play trivia, a game everyone enjoys," said Hulse, one of the founders.

"We guarantee advertisers that their content is being viewed during game play by real people who want to pay attention and are not programmed online robots," he said.  "Digital advertising is fraught with fake audience views from these online "bots" falsely used to simulate people.  Also, with the prevalence of ad blockers, savvy consumers can stop ads being shown on their devices or web pages they visit.  These realities of the online world have left brand advertisers struggling to make effective use of their digital, mobile advertising dollars," said Hulse. 

"The Trivia For Good platform guarantees real human views and provides detailed analytic reporting for each video advertisement while offering brands a way to engage motivated clients on the spot," he said.

"Playing games and giving back are no longer mutually exclusive – now Canadians have the opportunity to do both."

Trivia For Good™ is a free-to-play, global, bi-weekly trivia contest that offers players the chance to win huge cash prizes – of which 10% or more will be donated to registered global charities. The philosophy of each contest that the Trivia For Good app runs is to provide players with the opportunity to win for themselves while also "Playing for a Purpose!"

Forward-looking statements:
The information and statements in this news release contain certain forward-looking information relating to the launch of the Trivia For Good app, including related products, contests, prizes, and third party involvement. This forward-looking information is subject to certain risks and uncertainties and may be based on assumptions that could cause actual results to differ materially from those anticipated or implied in the forward-looking information. Trivia For Good's forward-looking information is expressly qualified in its entirety by this cautionary statement. Except as required by law, Trivia For Good undertakes no obligation to publicly update or revise any forward-looking information. 

SOURCE TRIVIA FOR GOOD INC

Trivia For Good Inc., Steven Glaser, CEO, 416-624-8482, [email protected], www.triviaforgood.com