6 wins in 6 years! Synovate ranks TD Canada Trust No. 1 for customer service
among Canada's major banks

TD Canada Trust received highest scores in ABM banking excellence, online banking excellence, recommend to friends or family, value for money, values my business, products & services excellence, and overall customer service excellence among the Big 5 banks

TORONTO, Aug. 25 /CNW/ - For the sixth year in a row, TD Canada Trust has been ranked No. 1 in customer service excellence among the top 5 banks in Canada by global market research firm Synovate.

"We're thrilled that Synovate continues to recognize TD as the leader in customer service excellence among the top five banks in Canada," said Tim Hockey, Group Head Canadian Banking and President and CEO, TD Canada Trust. "It means so much to us because customer service is the toughest thing to get right and it's the number one area in which we've chosen to lead. It's why we invest so much in training our front line employees, it's why we continue to open more branches with longer hours, and it's why we continue to innovate and improve our branch, phone, ATM and online banking experiences."

Synovate's Customer Service Index (CSI) survey, ended August 2010, is conducted quarterly among a sample of 39,000 Canadians. Synovate's annual awards program ranks the top five banks and other financial institutions in eleven Best Banking Awards categories and TD Canada Trust is the sole winner in seven of them and shared top ranking in the rest.

Synovate Best Banking Awards 2010

    
    TD is recognized as the leader in 7 categories among the big 5 banks:
    ABM Banking Excellence
    Online Banking Excellence
    Recommend to Friends or Family
    Value for Money
    Values my Business
    Products & Services Excellence
    Customer Service Excellence
    

"This award tells us we're doing customer service right," said Hockey, "But it doesn't mean for one second that we are going to be complacent about it. This just motivates us to get even better. Put another way, when Canadians are looking for the bank that gives the best service, we want them to think of one place and one place only - TD Canada Trust."

The Synovate award comes just weeks after another major customer service award for the bank. J.D. Power and Associates recently named TD Canada Trust is the best in customer satisfaction among the banks five years in a row - every year they have been measuring service in Canada.

About Synovate

Synovate, the market research arm of Aegis Group plc, generates insights to help clients drive competitive brand, product and customer experience strategies. A truly borderless company with offices in over 60 countries, our 'biggest small company' approach combines best in class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients' specific requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes.

For more information on Synovate visit www.synovate.com.

About TD Bank Financial Group

The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Financial Group. TD Bank Financial Group is the sixth largest bank in North America by branches and serves more than 18 million customers in four key businesses operating in a number of locations in key financial centres around the globe: Canadian Personal and Commercial Banking, including TD Canada Trust and TD Insurance; Wealth Management, including TD Waterhouse and an investment in TD Ameritrade; U.S. Personal and Commercial Banking, including TD Bank, America's Most Convenient Bank; and Wholesale Banking, including TD Securities. TD Bank Financial Group also ranks among the world's leading online financial services firms, with more than 6 million online customers. TD Bank Financial Group had CDN$574 billion in assets on April 30, 2010. The Toronto-Dominion Bank trades under the symbol "TD" on the Toronto and New York Stock Exchanges.

For further information: Tashlin Hirani, Media Relations, TD Bank Financial Group, 416-982-3375, [email protected]