7.1 Million See Bilodeau Presented with Gold Medal
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CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISHFeb 16, 2010, 18:40 ET
Vancouver 2010 Audience Day 4 Recap: 7.1 Million See Bilodeau Presented with Gold Medal - Mike Robertson wins Canada's fourth medal in front of 3 million viewers - - Men's Downhill is top sports event of day with 3.3 million - - Rogers Sportsnet again breaks audience record with 1.9 million viewers for Men's Long Track - - After 4 days, CTVOlympics.ca and RDSolympiques.ca surpass total page views from Beijing 2008 - -------------------------------------------------------------------------
VANCOUVER, Feb. 16 /CNW/ - More than 31 million Canadians have experienced Vancouver 2010 through Day 4 on the platforms of Canada's Olympic Broadcast Media Consortium, the Consortium's updated CUME index indicates today. A total of 26.2 million viewers watched television coverage yesterday, representing 78% of all Canadians. Last night, an average audience of 6.3 million viewers, including 1.4 million Francophones, watched the Victory Ceremony in which Alexandre Bilodeau was presented with Canada's first gold medal on home soil, peaking at 7.1 million during the playing of O Canada.
Average audiences of coverage by Canada's Olympic Broadcast Media Consortium for Day 4 of the 2010 Winter Games.
OLYMPIC MORNING/LE RÉVEIL OLYMPIQUE 1.3 million OLYMPIC DAYTIME/JEUX OLYMPIQUES EN JOURNÉE 4.5 million OLYMPIC PRIME TIME/ JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE 5.3 million Additional Highlights - Television ---------------------------------- - 80% of all people in English Canada and 71% of all Francophones in Quebec experienced the Games on television yesterday. - Both TSN (1.3 million) and Rogers Sportsnet (1.1 million) exceeded an average audience of one million viewers in prime time. - Sportsnet broke a ratings record for the second day in a row with 1.9 million viewers for Jeremy Wotherspoon's Men's 500m Long Track Speed Skating race. - The Canada/Switzerland Women's Hockey match was No. 1 on TSN, with 1.6 million viewers. - JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE delivered 638,000 viewers for V/CPAC, RDS and RIS, while JEUX OLYMPIQUES EN JOURNÉE was watched by 449,000 viewers. - Top event on V/CPAC was Pairs Free Skate with 522,000 viewers, while RDS delivered 540,000 viewers for Men's Snowboard Cross. Additional Highlights - Online ------------------------------ - CTVOlympics.ca and RDSolympiques.ca have surpassed the previous record of page views during an Olympic Games. With 48.5 million page views to-date during Vancouver 2010, the sites have surpassed the record of 45 million set at Beijing 2008. - Consortium websites are resonating with online audiences as the Games proceed. Day 4 saw the following increases over Day 3: - Nearly double the number of on-demand videos being consumed; - 81% increase in the number of hours of video consumers watched; - 33% increase in time spent watching video per user. - Top viewed article and video for the day was Alexandre Bilodeau's Gold Medal ceremony. - Top sports by video: No. 1 Freestyle Skiing; No. 2 Snowboarding; No. 3 Speed Skating; No. 4 Hockey; No. 5 Figure Skating (Source: Conviva) - Page views generated via smartphones and mobile devices surpassed the one million mark (1,115,461) on Day 4.
To view the complete release please click http://ctvmedia.ca/olympics
For further information: Jim Quan, CTV Inc., (778) 328-2473, [email protected]; Carolyn Fell, CTV Inc., (416) 384-2817, [email protected]; Pamela Mollica, Consortium, (514) 881-8628, [email protected]; Andrea Goldstein, Consortium, (647) 224-8800, [email protected]
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