A category leadership move that offers convenience to beer-loving Canadians
TORONTO, July 27, 2018 /CNW/ - Molson Coors Canada has announced a new, responsible drinking option at the click of a button, arriving direct-to-doorstep through Amazon.ca.
Amazon.ca now offers the brewer's newest non-alcoholic option, Coors Edge (containing < 0.5% ALC./VOL.), a premium golden lager brewed for beer lovers. Coors Edge is double-brewed for a refreshing, classic Coors taste that delivers on the modern-day consumer's pursuit of no-compromise. Great tasting with 45 calories (per 355 ml can), Coors Edge is an excellent option for those seeking moderation and control (for example, as a designated driver, on a work night, while making more moderate health choices, and other reasons) but still don't want to miss an occasion to socialize with friends over a drink.
"Now more than ever, we all seek options but not at the expense of convenience – this new offering sits at the intersection of those consumer demands: a spot for delicious, non-alcoholic beer in your Amazon shopping cart, ordered from the comfort of wherever-you-are," says Tonia Coletta, Sr. Manager e-Commerce & Digital at Molson Coors. "We're excited to be at the forefront as the first non-alcoholic beer offering in Canada on Amazon at a time of increased demand for low and non-alcoholic beer."
Next time you're shopping on Amazon.ca, remember that you can now add some refreshment to your cart with Coors Edge. Prime Eligible and available in 6 and 12 packs of 355 ml cans.
For more information on Coors Edge follow @CoorsEdge on Facebook and Instagram
About Molson Coors
With a story that starts in 1774, Molson Coors has spent centuries defining brewing greatness. As one of the largest global brewers, Molson Coors works to deliver extraordinary brands that delight the world's beer drinkers. From Coors Light, Coors Banquet, Miller Lite, Molson Canadian, Carling, Staropramen and Sharp's Doom Bar to Leinenkugel's Summer Shandy, Blue Moon Belgian White, Hop Valley, Creemore Springs and Crispin Cider, Molson Coors offers a beer for every beer lover.
Molson Coors operates through Molson Coors Canada, MillerCoors, Molson Coors Europe and Molson Coors International. The company is not only committed to brewing extraordinary beers, but also running a business focused on respect for its employees, communities and drinkers, which means corporate responsibility and accountability right from the start. It has been listed on the Dow Jones Sustainability Index for the past seven years. To learn more about Molson Coors Brewing Company, visit molsoncoors.com, ourbeerprint.com or on Twitter through @MolsonCoors.
SOURCE Molson Coors Canada
Media only: For more information, or to request an interview, please contact: Jessica Teixeira at Molson Coors Canada (416-433-4119 // [email protected])
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