A resounding success for Tourisme Montréal at the Boomerang Awards

MONTREAL, Dec. 6 /CNW Telbec/ - With two prestigious awards in hand, Tourisme Montréal is elated with its showing last Thursday at the 16th edition of the Boomerang Awards held at the TOHU with around 1,000 people in attendance. During this gala evening organized by Infopresse, some 30 prizes were presented by the contest jury, which was presided over by Mitch Joel of Twist Image and comprised professionals from the advertising, Web production, multimedia, interactive marketing, and specialized publications industries.

In the "Interactive Marketing" class, Tourisme Montréal garnered top honours in the "Best Use of a Blog" category with the Montréal Buzz, its 100% Web-based promotional campaign, made possible, in part, by the hiring of dedicated bloggers. Furthermore, in the same class, Tourisme Montréal walked away with the grand prize in the "Online Campaign: Internet-based campaign or initiative" category, thanks to its Queer of the Year contest.

The Tourisme Montréal team would like to extend its great appreciation to the Sid Lee agency for its invaluable collaboration and dedication in spearheading innovative advertising projects, as well as for its involvement in the successful execution of corporate communication strategies. Tourisme Montréal would also like to thank the Cossette agency for its contribution to the media portion of the campaigns.

Tourisme Montréal is responsible for providing leadership in the concerted efforts of hospitality and promotion in order to position the destination in leisure and business travel markets. It is also responsible for developing Montréal's tourism product in accordance with the ever-changing conditions of the market.

For further information:

Pierre Bellerose
Vice President
Public Relations, Product Research and Development
Tourisme Montréal
514 844-2404
[email protected]