AAA Alarms celebrates its 50th anniversary

Providing peace of mind for Manitobans since 1962

Stock Symbol:  MBT

WINNIPEG, May 2, 2012 /CNW/ - This year, AAA Alarms, a wholly-owned subsidiary of Manitoba Telecom Services Inc., is celebrating 50 years of protecting people's homes, families, and businesses as one of Western Canada's premier providers of full-service residential and business security.

"When MTS purchased AAA Alarms in 1998, it immediately became an important member of the MTS family," said MTS President Kelvin Shepherd. "The security services AAA provides are valued by our customers and are an attractive component of the MTS bundle.  The fact that AAA Alarms has been doing business for half a century speaks to the commitment it has to its customers, and in turn, the trust those customers have placed in AAA.  All of us at MTS are proud to join them in celebrating their 50th anniversary."

Initially established in Winnipeg as a locksmith business, the company changed its focus in 1962 and has grown to become one of Manitoba's leading security providers.  Today the company employs approximately 120 people, and offers home and business monitoring for burglary, fire, carbon monoxide, low temperatures, rising water, and other threats to property and livelihood.

In Manitoba, AAA Alarms is one of the province's largest security services providers.  Randy Williams, AAA's Vice-President and General Manager believes its customer-focused employees are the primary reason the company has established such a strong presence in the Manitoba security industry.

"Our team's dedication to ensuring customer satisfaction and delivering peace of mind for home owners and businesses alike has contributed to our ongoing success over the past 50 years," said Mr. Williams.  "We are grateful for their hard work and commitment.  And of course, our business would not be where it is without our customers.  We deeply appreciate that, year after year, AAA Alarms continues to be who our customers turn to for their security needs."

AAA Alarms' insistence on providing a superior customer experience was recognized in 2010 by the Honeywell Security Group, a worldwide security equipment leader, when they chose AAA Alarms to be their Partner of Choice in a national advertising campaign.  AAA was only the second Canadian company to receive this distinction.

"The first 50 years of AAA Alarms have been a tremendous success for the company.  I'm confident that this 'golden anniversary' will be followed by many more," added Mr. Shepherd.

About MTS
MTS is the leading full-service communications provider for residential and business customers in Manitoba. The company's suite of products and services include the latest in wireless technology, high-speed Internet, an award-winning IPTV service, voice services, home security, and an extensive range of business solutions.  A technology leader, MTS operates advanced wireless networks delivering the best coverage for Manitobans with its 4G, CDMA and Wi-Fi wireless networks, and is investing to build out its extensive fibre-to-the-home network in over 20 Manitoba communities. MTS's momentum is fuelled by the knowledge, skills and spirit of its 3,000 Manitoba-based employees. With more than 100 years of operations, MTS is rooted firmly in the community and is a proud sponsor of the MTS Centre, home to the NHL's Winnipeg Jets. MTS is wholly-owned by Manitoba Telecom Services Inc. which is listed on the TSX (trading symbol: MBT). For information on MTS's products and services, please visit www.mts.ca.

Forward-looking Statements Disclaimer
This news release includes forward-looking statements and information (collectively, the "statements") about our corporate direction, business opportunities, operations, financial objectives,  planned activities, future financial results and performance that are subject to risks, uncertainties and assumptions.  As a consequence, actual results in the future may differ materially from any conclusion, forecast, anticipation or projection in such forward-looking statements.  Examples of statements that constitute forward-looking information may be identified by words such as "believe", "expect", "project", "should", "anticipate", "could", "target", "forecast", "intend", "plan", "outlook", "see", "set", "pending", and other similar terms.

Factors that could cause anticipated opportunities and actual results to differ materially include, but are not limited to, matters identified in the "Risks and Uncertainties" section and elsewhere in our most recent annual MD&A and any subsequent quarterly MD&As, as well as our most recent Annual Information Form, all of which are available on SEDAR at www.sedar.com.

Please note that forward-looking statements reflect our expectations as at the date hereof.  We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise except as required by law.

Media:  
Craig Lawrence 
Corporate Communications
[phone]
[email protected]