Absolute Unveils New Corporate Brand Identity Reinforcing Commitment to Data and Device Security

VANCOUVER, July 23, 2015 /CNW/ - Absolute® Software Corporation (TSX: ABT) today introduced a new brand identity that reflects the values, strengths, and objectives of the organization. Absolute's new brand image is a modern and sophisticated identity that depicts security and innovation as the company's core offering.

"The new brand signals a clear purpose for Absolute," said Geoff Haydon, chief executive officer, Absolute. "Just as our company has evolved over the past 20 years, so too must our brand. This initiative allows us to draw greater focus to our core business of device and information security, and reflects our position as an innovative market leader."

With this announcement, Absolute's new corporate wordmark will serve as the sole logo for the organization and will be used for all collateral. As part of this initiative, Absolute's product nomenclature will also change and will now be known as Absolute Data & Device Security (DDS).

Leveraging Persistence® technology, Absolute DDS (formerly Absolute Computrace®) delivers a reliable two-way connection to all endpoints and the data they contain, allowing customers to assess risk, secure the lifecycle of each device, and preemptively respond to security incidents. 

"Absolute's name and logo are important symbols of our identity, our culture, and our objectives," said Mr. Haydon. "We firmly believe that simplifying our corporate brand will help strengthen and modernize how we represent ourselves across global markets. This new identity properly conveys who we are today and into the future."

Absolute's new brand is now active across all corporate assets, as well as through the organization's global partner channels.

For more information on the new Absolute, visit www.absolute.com.

About Absolute Software

Absolute Software Corporation (TSX: ABT) is the industry standard in persistent endpoint security and data risk management solutions for computers, laptops, tablets and smartphones. Persistence® technology from Absolute provides organizations with visibility and control over all of their devices, regardless of user or location. If an Absolute software client is removed from an endpoint, it will automatically reinstall so IT can secure each device and the sensitive data it contains. No other technology can do this. Persistence technology is embedded in the firmware of computers, netbooks, tablets and smartphones by global leaders, including Acer, ASUS, Dell, Fujitsu, HP, Lenovo, Microsoft, Motion, Panasonic, Samsung, and Toshiba, and the Company has reselling partnerships with these OEMs and others, including Apple. For more information about Absolute Software, visit www.absolute.com.

©2015 Absolute Software Corporation. All rights reserved. Computrace and Absolute are registered trademarks of Absolute Software Corporation. For patent information, visit www.absolute.com/patents. The Toronto Stock Exchange has neither approved nor disapproved of the information contained in this news release.

SOURCE Absolute Software Corporation

Public Relations: Becky Obbema, Interprose, [email protected] or 1 408 778 2024; or, Toru Levinson, Absolute Software, [email protected] or 1 604 730 9851 x208; Investor Relations: Kristen Dickson, TMX|Equicom, [email protected] or 1 416 815 0700 x273