Accessible Media Inc. Launches Audio Campaign

TORONTO, May 17, 2012 /CNW/ - As part of an innovative television campaign, Accessible Media Inc. (AMI) has released a new TV campaign to help promote its descriptive audio service, AMI-audio.

The thirty second TV spot features a blind man walking into a variety store. He sets up the story of an attempted robbery and then clicks on a television set to reveal the AMI audio channel where the announcer completes the news story.

"This is an essential service for our customers, Canadians who are blind or partially sighted," explains Peter Burke, AMI Vice-President of Marketing and Communications.  "And what makes our service particularly unique is that rather than providing quick hits and nuggets of information, our group of volunteers read current news and feature articles from major Canadian newspapers and magazines, in their entirety, for the benefit of Canadians who cannot independently access news information."

The AMI-audio campaign will air nationally in English Canada on a variety of channels carried on Bell TV, Cogeco, Eastlink, Rogers, Shaw Cable, Shaw Direct and Source Cable including A & E, CNN, TLC, Fox News, CNBC, Spike, TBS, MSNBC and BBC.

About Accessible Media Inc. 

Accessible Media Inc. (AMI) is a not-for-profit multimedia organization operating two broadcast services, AMI-TV, AMI-audio , and a web site, AMI.ca. AMI serves more than five million Canadians who are blind or with low vision, deaf or hard of hearing, learning disabled, mobility or print restricted, or learning English as a second language by making print, broadcast and online media accessible.

Janis Davidson Pressick, Communications Manager
800-567-6755 ext. 0971, [email protected]

Andrea Ramos, Public Relations Coordinator
800-567-6755 ext. 0977, [email protected]​