Acision Launches Acision Media Optimiser to Provide High Quality and
Affordable Video Optimisation for Mobile Operators

Acision Media Optimiser Reduces Mobile Video Traffic Peaks by up to 50% With the Smallest Hardware Footprint Available in the Market Today

READING, England, Sept. 28 /CNW/ - Acision, a world leader in mobile data, today announces the launch of Acision Media Optimiser, a key enhancement of the Acision Broadband Mobility Suite. While safeguarding the Quality of Experience for video users, Acision Media Optimiser reduces data traffic peaks by up to 50%, through a unique, affordable, scalability approach, which uses a fraction of the hardware footprint found in most legacy products.

With mobile broadband traffic increasing exponentially, networks around the world are showing signs of congestion. Mobile video already represents about 40% of all mobile data traffic and is expected to grow to a staggering 2.3 million Terabytes a month by 2014, representing almost two thirds of all mobile data traffic(1).

In June 2010 Acision commissioned YouGov to conduct UK market research on customer satisfaction and Quality of Experience (QoE) perception in mobile broadband. As part of this research the majority of video users stated they have frequent Quality of Experience issues such as frequent video stalling (63% of respondents), long waiting periods (58%) and poor quality (31%). In particular, video stalling is a major issue with 59% of respondents considering it the most unacceptable Quality of Experience issue. When asked about video optimisation, 48% of respondents agreed that they would be happy to accept video optimisation if it would address these QoE issues. Although this clearly represents an opportunity for operators to leverage video QoE as a competitive differentiator, many operators are struggling to find an economically viable solution to control and manage video.

Marco Wanders, Executive VP Mobile Broadband at Acision, says "Legacy optimisation solutions have been in the market since the early days of mobile internet, promising to reduce traffic peaks by compressing all web and video traffic. In the current mobile broadband era these types of solutions are economically unsustainable, as they require large server farms to deal with projected video traffic levels and are highly intrusive to content. Acision's unique, subscriber aware video optimisation solution overcomes these drawbacks of legacy solutions, by providing content transparency and the lowest hardware footprint offered in the market today, reflecting a substantially lower total cost of ownership for the operator. With Acision Media Optimiser, operators can increase customer satisfaction but also drive new revenue and profitability by stimulating video and data usage."

Acision Media Optimiser offers a unique combination of features. Video shaping reduces video traffic in a highly efficient manner, without altering the content. Acision's leading transrating and transcoding technology can be applied when required as well as off-line, providing operators full control over video Quality of Experience. Intelligent caching reduces internet traffic and saves transcoding resources by delivering transcoded content directly from the cache.

Acision Broadband Mobility Suite

Acision Broadband Mobility Suite is the most affordable, scalable mobile broadband solution for the breadth of capability provided, combining all of the capabilities operators need to address today's mobile broadband challenge such as policy management and enforcement, web and media optimisation, service allowance and bundle management, charging, location-awareness and VAS - uniquely pairing control and cost saving measures with the creation of revenue generation.

As a single solution, Acision Broadband Mobility Suite enables mobile operators to control all types of internet traffic and ensure a profitable, reliable mobile broadband business today and tomorrow. It leverages Acision's unparalleled experience in massively scalable data service solutions and provides a TCO which is affordable even at the most extreme levels of mobile data growth. The Broadband Mobility Suite uses common hardware, offering independent scaling of each functional layer.

Notes to Editors

About Acision

As a world leader in mobile data, Acision powers innovation and profitable growth in mobile data services. As a pioneer of mobile messaging, Acision's real time mobile data solutions support its customers worldwide to drive new revenues with innovative services while controlling, optimizing and monetizing data traffic. For more information, visit Acision at http://www.acision.com

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(1) Cisco_Visual Networking Index Global Mobile Data Traffic Forecast 2009-2014_09 Feb 2010

For further information: Press contacts: Annette Leach/Lauren McGregor, Hotwire PR, Tel: [phone], Email: [email protected]