AcuityAds Chief Strategy Officer to Present at Leading Industry Events
Key Message: How to Capture Audience Attention Through Digital Advertising
TORONTO and NEW YORK, Sept. 21, 2017 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT OTCQB:ACUIF) ("AcuityAds" or "Company"), a technology leader that enables advertisers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns, today announced that Seraj Bharwani, Chief Strategy Officer at AcuityAds will be speaking at a series of industry events this fall sharing key insights and research on how to capture audience attention through digital advertising.
Mr. Bharwani is responsible for consumer insights on cross-screen, digital & social media. He joined AcuityAds via its recent acquisition of Visible Measures in March 2017. Previously, Seraj led the Strategy & Analytics practice at Digitas for over 14 years. Seraj is a graduate of MIT Media Lab and an author of several peer reviewed articles on emerging, cross-screen audience behaviors critical to driving business results.
"The brands and agencies we are speaking with understand the need for driving share of audience attention in their respective markets as a way to achieve strong business results & ROI," according to Mr. Bharwani. "Given unprecedented noise and channel fragmentation, brands seek digital media that are highly integrated with social signals to achieve cross-screen relevance and brand affinity among core audience segments. A combination of Visible Measures' MRC-accredited, True Reachâ platform for video and 140 Proof's Social Signal Audience Targeting on mobile screens, offers capabilities uniquely suited to helping brand advertisers capture a greater share of audience attention."
At Advertising Week New York on September 27th, Mr. Bharwani will be moderating a panel of senior marketing executives from Pandora, GSK Consumer Healthcare, Fox Advanced Ad Products and Initiative.
Mr. Bharwani will also be presenting at the following events:
| Ad:Tech London (November 29th – 30th, 2017) |
| Brand Innovators Summits - Chicago, Minneapolis, New York & Boston (Oct through Dec) |
For more information on these events and the companies participating please visit: www.AcuityAds.com/Events
About AcuityAds:
AcuityAds is a technology company that enables marketers to connect intelligently with their most meaningful audiences through digital media. A Self-Serve programmatic marketing platform, powered by machine learning, is at the core of our business. This is accompanied by strategic digital advertising solutions that cater to social, mobile and video-specific needs. AcuityAds empowers marketers by offering transparency on costs and brand safety, and real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results.
AcuityAds is headquartered in Toronto, Canada with sales offices in New York City, Boston, Chicago, Los Angeles, San Francisco, San Diego, Vancouver, Calgary, Montreal and London, England. For more information, visit AcuityAds.com.
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
SOURCE AcuityAds Inc.
Babak Pedram, Investor Relations, Virtus Advisory Group Inc., 416-644-5081, [email protected]; Tal Hayek, Chief Executive Officer, AcuityAds Holdings Inc., 416-218-9888, [email protected]
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