AcuityAds Retains Virtus Advisory to Provide Investor Relations Services

TORONTO, Jan. 12, 2015 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT) ("AcuityAds" or "Company"), a leader in online and mobile advertising, today announced that it has retained Virtus Advisory Group Inc. ("Virtus"), to develop and implement a strategic investor relations program, which includes enhancing the Company's exposure among industry stakeholders and investors across Canada.

In connection with the engagement (the "Agreement"), Virtus has been awarded a consulting contract for a monthly fee of $5,000. In addition, Virtus will be granted incentive stock options to acquire 150,000 common shares of the Company, exercisable at a price of $0.60 per share until January 5, 2018, subject to the approval by the Company's Board of Directors and the TSX Venture Exchange. The options will vest in equal quarterly instalments over the next 12 months.

The Company's engagement of Virtus is subject to the acceptance of the TSX Venture Exchange.

About AcuityAds:

AcuityAds Holdings has developed a programmatic marketing platform powered by proprietary machine learning technology that allows advertisers to target and connect intelligently with their audiences across online display, video, social and mobile campaigns. With operations in New York, Toronto, Los Angeles, Montreal, Chicago, Boston and Dallas, AcuityAds Holding's customers include both large Fortune 500 enterprises and small to mid-sized businesses. For more information, visit www.acuityads.com.

About Virtus Advisory Group:

Virtus is a Toronto-based consulting firm, providing select private and publicly listed companies with business consulting and investor relations services. The Company provides expert counsel and access to an unmatched network of investors and capital markets professionals across Canada. Virtus helps issuers establish the relationships and the investor confidence required to build long-term shareholder value. Visit www.virtusadvisory.com for more information.

Disclaimer in regards to Forward-looking Statements

Certain statements included herein constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE AcuityAds Inc.

Babak Pedram, Investor Relations, Virtus Advisory Group Inc., 416-644-5081, [email protected]; Cathy Steiner, Chief Financial Officer, AcuityAds Inc., 416-218-9888 ext. 305, [email protected]