Advertising Dream Team Unite to Bailout Marketer's Budgets
With ad spending in
In an unprecedented move that has the industry banding together in support, leaders comprising the full spectrum of the marketing mix have now joined Elemental's Marketing Budget Bailout campaign.
Adding fire to the movement, this dream team of creative minds includes Cartilage digital and television production,
Elemental is inviting Marketer's to submit their marketing or Advertising problem and will choose one company to whom they will provide their services at no cost!
The Marketing Budget Bailout first caught marketer's eye with off beat direct mail-outs, followed by the whatsinyourbudget.ca microsite, styled after Barack Obama's presidential campaign. Recent demonstrations by Elemental's street team brought a further political voice to the campaign with a march through Toronto's downtown core in support of change in the advertising world.
"The time has come for agencies to consider their clients' budgets as if it is their own. With a shift to consolidation amongst larger agencies, we are seeing a growth of medium sized, specialized firms working together in a collaborative fashion. We hope this campaign will stimulate new thinking and a more expedient adoption of this new marketing model", say
With the bailout movement well underway, all parties geared up to take on the biggest of campaign overhauls and really set this industry change in motion. The cream of the crop are bringing their best with no payback required.
For more information visit whatsinyourbudget.ca. Deadline for submissions is
About Elemental
Experts in integrated marketing and advertising, Elemental approaches all assignments with the intensity and focus expected of a professional agency operating with the client's best interest at the centre. With clients across
About Cartilage
Specializing in creative production, Cartilage allows agencies and broadcasters to realize their integrated campaigns from concept to completion. Representing directors of live-action, digital media, interactive, VFX, motion design and animation, Cartilage collaborates with agencies and broadcasters in the ideation and execution of their integrated campaigns. Partners in VFX-Animation, Graphic Design, Post-production and web hosting, makes them truly a one-stop solution for agencies and broadcasters to realize their goals.
About KG&A
About Somerset Graphics
Somerset Graphics knows no bounds when it comes to ensuring projects are printed to perfection. Listening closely to their customers and guiding the process with a personal flair, Somerset creates superlative graphic results producing an uncommon brand of reports, catalogues, magazines, brochures, sales promotions, stationery and packaging. Somerset Graphics delivers whatever you imagine made possible - on virtually any medium you can think to print.
About Westside Studio
Industry leader for 24 years and counting, Westside Studios is Canada's largest advertising photography and design studio, housing ten of Canada's finest photographers. Westside succeeds in accomplishing the utmost creative and innovative commercial photography and is known internationally for its first class and award winning images. With top clients including Bell, Air
Sources Dustin Brown, Elemental Nielson Reports ZenithOptimedia
For further information: Media Contact: Kim Graham, Kim Graham & Associates KG&A, [email protected], (416) 537-0954
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