Advocis Video Series Aims to Educate the Public on How to Find the Right Advisor

TORONTO, Nov. 26, 2012 /CNW/ - In recognition of Financial Literacy Month, Advocis, The Financial Advisors Association of Canada, has launched a video series for consumers on how to find the right financial advisor, along with a consumer interview guide.

In each of seven video clips, Advocis president and CEO Greg Pollock provides consumers with the background information they need in order to interview advisors effectively.

"The process of finding the right financial advisor requires both an advisor who is transparent about his or her business practices and an individual who is willing to put the requisite time and effort into the search," says Mr. Pollock. "Advocis firmly believes that people should interview prospective financial advisors in depth before making any decisions."

The video series is divided into seven questions to consider when choosing the right financial advisor:

• What should I look for in an advisor?
• Do financial advisors only work with wealthy people?
• How are financial advisors paid?
• Should I interview for an advisor?
• What should I ask?
• How will I know if the advisor is right for me?
• Are there any warning sighs I should watch out for?

To access the videos and the interview guide, please go to www.advocis.ca.

Advocis, The Financial Advisors Association of Canada, is the association of choice for financial advisors and planners. With more than 11,000 members across the country, Advocis is the definitive voice of the profession, advocating for professionalism and consumer protection. Professional financial advisors and planners are critical to the economy, helping consumers make sound financial decisions that ultimately lead to greater financial stability and independence. Advocis works with decision-makers and the public, stressing the value of financial advice and striving for an environment in which all Canadians have access to the advice they need.

Image with caption: "Finding the Right Financial Advisor video series, presented by Greg Pollock, president and CEO of Advocis, The Financial Advisors Association of Canada (CNW Group/Advocis, The Financial Advisors Association of Canada)". Image available at: http://photos.newswire.ca/images/download/20121126_C3586_PHOTO_EN_21209.jpg

SOURCE: Advocis, The Financial Advisors Association of Canada

Kristin Doucet, director of communications and media relations ([email protected], 416-342-9896).