After 14 books, Don Tapscott's new book is not a book - it's an app

TORONTO, Sept. 18, 2012 /CNW/ - Thinkers50 and the Rotman School of Management in partnership with The Tapscott Group announce The Don Tapscott iPad App -- New Solutions for a Connected Planet.  Rather than a book, best-selling author and new media theorist Tapscott has developed an interactive and evolving tool appropriate for the digital age. The app introduces Tapscott's latest thinking on how we can rebuild 10 institutions including the corporation, government, science, education, the media, democracy and our systems for solving global problems.  As such it's a pretty bold initiative - proposing ideas on how we can do nothing less than rebuild our civilization for the networked age.

The app is an initiative of Thinkers50, the definitive ranking of the world's living management thinkers (Tapscott is a Top 10 Thinker).

"It's not that I have completely given up on books," says Tapscott.  "But the digital revolution is changing the book - not just how its distributed and accessed but how authors present content and how they interact with their readers."

The Don Tapscott app is the first of it's kind.  "It makes sense for us that Don would be the one to pioneer the new model," says Des Dearlove, co-founder of The Thinkers50. "The Thinkers50 is all about identifying and sharing the very best ideas and Apps offer a fantastic opportunity to do that. It will be interesting to see if it works and if other authors and the industry as a whole turn in this direction."

The Don Tapscott app also raises interesting issues about business models for content in the digital age.  Tapscott has chosen to make the app free and would be delighted to explain why that makes a lot of sense from a commercial point of view.

The app will be available in the Apple App Store in early October.

About Don Tapscott
Don Tapscott is one of the world's leading authorities on innovation, media, the economic and social impact of technology, and the challenges related to growing beyond the Industrial Age. He advises global business and government leaders. Thinkers50 ranks Don in the top 10 of the world's leading management thinkers. He has authored or co-authored 14 books, including the best sellers Paradigm, Shift, The Digital Economy, Growing Up Digital and Wikinomics. is an adjunct professor at the Rotman School of Management, University of Toronto and the inaugural fellow at the Martin Prosperity Institute.  dontapscott.com Twitter @dtapscott

About the Thinkers50
Dedicated to identifying and sharing the best management ideas in the world, the Thinkers50 is widely recognized as the leading independent authority on management thinking. Its definitive global ranking of management thinkers is published every two years. The ranking is based on voting at the Thinkers50 website and input from a team of advisers led by Stuart Crainer and Des Dearlove.  The Thinkers50 is the home of management ideas.

About the Rotman School of Management
The Rotman School of Management at the University of Toronto is redesigning business education for the 21st century with a curriculum based on Integrative Thinking. Located in the world's most diverse city, the Rotman School fosters a new way to think that enables the design of creative business solutions. The School is currently raising $200 million to ensure Canada has the world-class business school it deserves. http://www.rotman.utoronto.ca.

SOURCE: The Tapscott Group

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Kejina Robinson
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