Air Canada's Year-Long Anniversary Celebrations Continue with Launch of Fare Promotion to Mark Inaugural Flight

MONTREAL, Aug. 30, 2012 /CNW Telbec/ - In celebration of the 75^th anniversary of its inaugural flight, Air Canada has launched a special promotion offering a 15 per cent discount off Tango and Tango Plus fares for travel this fall to 75 destinations within North America including its entire Canada-wide network and select transborder routes to the United States.  The discount is available on tickets purchased Thursday August 30 to Monday September 3, 2012 at aircanada.com/happy75 and through travel agents for travel beginning as early as September 4 to December 14, 2012.

"Seventy-five years ago on September 1st, Air Canada's predecessor, Trans-Canada Air Lines (TCA), inaugurated its first flight carrying two passengers and mail between Vancouver and Seattle aboard a Lockheed L-10A Electra," said Calin Rovinescu, President and Chief Executive Officer.  "Since then, Air Canada has grown to be the world's 15^th largest airline and Canada's flag carrier serving over 150 destinations across Canada and world wide on five continents. Through innovation and continuous improvement we have made it easier for Canadians to connect with one another and the world, thereby playing a role in Canada's development on so many fronts.  We are very excited to mark our 75 year history with events and initiatives all year long, and to share some of the moments of which we are all very proud.  On behalf of Air Canada's 27,000 employees, and the many thousands more who have served the airline over the decades, I thank our customers for their ongoing loyalty."

Beginning Saturday September 1^st, Air Canada customers will be offered a unique glimpse into the airline's rich history told through stories and rarely published photographs in a special edition of the airline's award-winning in-flight magazine, enRoute, available in each customer's seatback pocket.

Air Canada is also launching an interactive visual history of the airline online.  Visitors to 75.aircanada.com in the coming days will have access to over 300 pictures, videos and vignettes that tell the story of Air Canada and the evolution of Canada's aviation industry over the decades.

Air Canada Facebook fans will also have lots to look forward to when the airline launches a special anniversary contest on September 1^st.  Watch www.facebook.com/aircanada in the coming days for details.

The Canada Aviation and Space Museum in Ottawa will provide aviation aficionados with much to discover in person when it opens its doors October 4, 2012 to the exhibition "People, Places and Planes: Air Canada at 75."  The museum's exhibition will showcase 75 of the best photographs from the Air Canada Collection. The photographs trace the development of Air Canada since its early days. The Museum holds the world's largest collection of Air Canada material including vintage uniforms and thousands of images and printed material, in addition to aircraft such as the Douglas DC-9 and the Lockheed Electra.  This collection tells the story of the growth of Canada's aviation industry and its contribution to our nation.  Visit www.aviation.technomuses.ca for more information on the Canada Aviation and Space Museum.

In celebration of this milestone anniversary, Air Canada launched the Air Canada Foundation, a not-for-profit organization focused on the health and well-being of children in need.  The Foundation recently raised over $250,000 at its first annual fundraising event to support organizations that share this same goal.  Visit aircanada.com/foundation for more information.

The creation of the Air Canada Foundation is one of many initiatives highlighted in Air Canada's first Corporate Sustainability Report (CSR), entitled "Citizens of the World," available online at aircanada.com/csr beginning September 1^st. Air Canada's CSR examines how Air Canada conducts its business by balancing economic, environmental and social considerations. Based on Global Reporting Initiative (GRI) guidelines, it provides an overview of the airline's initiatives in four areas: safety, the environment, employees and community.

Earlier this year, Air Canada showcased the Boeing 787 Dreamliner, the world's newest and most modern commercial aircraft that made its inaugural visit to Canada on March 2^nd to kick off year- long celebrations to mark its 75^th anniversary.  Air Canada estimates fuel usage and maintenance costs for a Boeing 787 aircraft to be approximately 30 per cent less than that of the Boeing 767-300ER that it will replace. The airline has 37 firm orders plus 13 options for the Dreamliner, with first delivery of the aircraft in 2014.

The open house event which attracted thousands of Air Canada employees, customers and travel partners also presented a 75-year retrospective fashion show featuring Air Canada employees modeling more than 30 vintage uniforms from each decade of the airline's history.  Visit Air Canada's YouTube channel www.youtube.com/aircanada to watch the fashion show, or click: http://www.youtube.com/watch?v=H7qdxF_wAxU&feature=plcp

About Air Canada

Air Canada is Canada's largest domestic and international airline serving more than 175 destinations on five continents.  Canada's flag carrier is the 15th largest commercial airline in the world and in 2011 served more than 33 million customers.  Air Canada provides scheduled passenger service directly to 59 Canadian cities, 56 destinations in the United States and 63 cities in Europe, the Middle East, Asia, Australia, the Caribbean, Mexico and South America. Air Canada is a founding member of Star Alliance, the world's most comprehensive air transportation network serving 1,356 destinations in 193 countries.  Air Canada customers can collect Aeroplan miles for future rewards through Canada's leading loyalty program, and Top Tier members enjoy reciprocal frequent flyer benefits including lounge and priority services.

In 2012, Air Canada was ranked for a third consecutive year Best International Airline in North America in a worldwide survey of more than 18 million airline passengers conducted by independent research firm Skytrax.  In 2011, readers of Global Traveler magazine voted Air Canada "Best Airline in North America," and readers of Business Traveler voted Air Canada "Best North American Airline for International Travel" and "Best In-Flight Services in North America."  In the annual Ipsos Reid Business Traveller Survey, Air Canada was named "Canada's Favourite Airline for Business Travel."  Air Canada was preferred by 73 per cent of Canadian business travellers surveyed for 2011, the third consecutive year of improvement in Air Canada's ratings in the national survey. For more information on Air Canada visit aircanada.com and follow @AirCanada on Twitter and Facebook.

SOURCE: AIR CANADA

Isabelle Arthur (Montréal) 514 422-5788
Peter Fitzpatrick (Toronto) 416 263-5576
Angela Mah (Vancouver) 604 270-5741

Internet :  aircanada.com