AIR MILES® Thanks Its Collectors in time for Thanksgiving

AIR MILES Collectors can earn additional Rewards with the
AIR MILES Free Gas, Groceries or More Offer

TORONTO, Sept. 22 /CNW/ - Beginning today until October 24, 2010 the AIR MILES Reward Program is thanking its Collectors by providing an opportunity to earn hundreds of BONUS AIR MILES reward miles and a free gift with the Free Gas, Groceries or More Offer. AIR MILES Collectors in Ontario who use three or more different coupons for purchases made at participating AIR MILES Sponsors will have the choice of earning 85 reward miles, or to go online to airmiles.ca/free to choose a $10 gift card or certificate from Metro, RONA or Shell.

"AIR MILES wanted to find a way to contribute to our Collectors upcoming holiday plans," says Neil Everett, Chief Marketing Officer, AIR MILES. "When Collectors take advantage of the offer they are guaranteed a gift of what suits their needs- so if that means they are cooking a Thanksgiving dinner, driving to visit family or friends, saving for a dream vacation or giving a gift for the holidays, the mechanics of the offer provides the flexibility of choice."

Providing an alternative method of participation, Collectors are also able to access coupons through a mobile site at m.airmiles.ca/free. The site enables Collectors to view a list of participating Sponsors and offers, send coupons directly to their mobile phone and register for their free gift. In addition, if a computer is inaccessible, Collectors can scan 2D barcodes from coupon booklets and in-store to access the mobile site on Smartphones.

About the AIR MILES Reward Program:

Founded in 1992, the AIR MILES Reward Program is Canada's premier coalition loyalty program. More than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households, actively participate in the Program. The AIR MILES Reward Program allows Collectors to indulge in leisure, entertainment, merchandise, travel and other lifestyle rewards quickly, simply by doing their everyday shopping for products and services at AIR MILES Sponsors. AIR MILES reward miles can be redeemed for more than 1,200 different rewards, such as movie passes, family attractions, electronic merchandise, sports and recreation, travel and more. More information is available at www.airmiles.ca.

For further information:

AIR MILES Media Desk, [phone] or [email protected]