Airtel Kenya Expands Messaging Capability With the Acision SMSC

• Acision's Messaging Solution Underpins SMS Growth and Enhances User's Mobile Data Experience

CAPE TOWN, Nov. 11 /CNW/ - Acision, a world leader in mobile data, today announced that Airtel Kenya, part of Bharti Airtel, Asia's leading telecommunications service provider, has selected the Acision SMSC to expand its messaging capability and underpin continued SMS growth in the region. The Acision SMSC will allow Airtel Kenya to provide an enhanced messaging experience to all its subscribers, while providing a clear roadmap for future personalised messaging services, which is a key part of Airtel Kenya's messaging
strategy.

With text messaging in East Africa seeing significant uplift as pricing becomes more competitive, Airtel Kenya required a robust solution to help it support its users' appetite for messaging. Acision's SMSC enables Airtel
Kenya to accommodate any surge in SMS traffic and can be easily scaled to deliver enhanced messaging services, beyond basic SMS, in the future. The Acision SMSC will also provide Airtel Kenya with risk-free migration to an all-IP environment in anticipation for when messaging services shift in this direction.

"Following the launch of our services in Kenya earlier this year, we have seen a considerable rise in usage of our messaging services," said Vincent Mayabi, Core Network Manager, Airtel Kenya. "By partnering with Acision, we are demonstrating our commitment to providing our customers with a superior text messaging experience, while building solid foundations for messaging services of the future. With Acision, we can rapidly grow our market share by providing messaging services in rural areas and can achieve our ambition of being the country's number one messaging provider."

"Acision's heritage is built upon providing operators with the most advanced messaging and mobile data solutions in the market and we are recognised as a leading player in messaging globally," said Sherif Hamoudah, SVP and General Manager for Middle East, Africa and Pakistan at Acision. "As we grow our market share in the African region, we are pleased to have been chosen by Airtel Kenya to help it achieve its goal of becoming a market leader."

About Acision

As a world leader in mobile data, Acision powers innovation and profitable growth in mobile data services. As the pioneer of mobile messaging, Acision's real time mobile data solutions support its customers worldwide to drive new revenues with innovative services while controlling, optimizing and monetizing data traffic. For more information, visit Acision at http://www.acision.com.

About Airtel Kenya

http://www.ke.zain.com

For further information:

Press contacts: For Acision: Lauren McGregor, Hotwire, [phone], [email protected]