"Alberta Rose" donut raises more than $360,000 for southern Alberta Flood Relief

Thanks to the incredible support of Albertans and restaurant owners, the Tim Hortons total donation surpasses $460,000.

OAKVILLE, ON, July 12, 2013 /CNW/ - Tim Hortons guests across Alberta purchased more than 30,000 dozen Alberta Rose donuts in just one week, with restaurant owners donating 100 per cent of the proceeds. Together with text donations and a $100,000 donation from Tim Hortons, the final tally for the Canadian Red Cross Alberta Floods Fund exceeds $460,000.

"We are truly humbled by this remarkable display of community spirit. We simply could not have achieved this level of support without our incredible guests," says Doug Anthony, Vice President, Western Canada, Tim Hortons. "We are also immensely proud of the efforts of our restaurant owners, who supported each other and their communities through this difficult time, re-opening restaurants as quickly as possible with a renewed focus not only on serving guests but on helping to recover, restore and rebuild Southern Alberta, including donating thousands of cups of coffee to volunteer recovery workers."

The Alberta Rose donut was available for sale from June 28, 2013 to July 5, 2013 for $1, with 100 per cent of the sales going directly to Canadian Red Cross flood relief efforts. Canadians could also support the Canadian Red Cross by texting "FLOOD" to 45678 to donate $5.

"We're so proud of the great response to the Alberta Rose donut," says Al Meyers, franchisee, Tim Hortons, on behalf of all Alberta Tim Hortons restaurant owners. "We have a strong community who came together quickly and selflessly to help our fellow citizens in a big way, and we're grateful for that."

About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks including lattes, cappuccinos and espresso shots, specialty teas, fruit smoothies, home-style soups, fresh Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of March 31st, 2013, Tim Hortons had 4,288 systemwide restaurants, including 3,453 in Canada, 808 in the United States and 27 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: www.twitter.com/timhortons.

SOURCE: Tim Hortons

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