ALCATEL ONETOUCH Joins Forces With The Color Run™ In 2015; Powering Runners To Shine During The Happiest 5K On The Planet

As The Presenting Sponsor For The 2015 Shine Tour, ALCATEL ONETOUCH Is Bringing New Technology Integration To Events Throughout North America

LAS VEGAS, Jan. 3, 2015 /CNW/ -- ALCATEL ONETOUCH today announced an exciting new partnership as the presenting sponsor of The Color Run in North America for 2015. The partnership will help bring "The Happiest 5k on the Planet" to more than 1 million participants in over 120 cities in the U.S. and Canada. As part of this exclusive partnership, ALCATEL ONETOUCH is powering a new layer of experience during The Color Run 2015 Shine Tour™ including the integration of ALCATEL ONETOUCH technology. In select markets, RFID connected bracelets enhance the runner's experience by making it quick and easy for them to share their favorite event photos via social channels.

"Partnering with The Color Run and their 2015 Shine Tour is an exciting first for ALCATEL ONETOUCH in North America as we continue to build our brand and look for engaging opportunities to interact with our customers," said Steve Cistulli, Senior Vice President of North America for ALCATEL ONETOUCH. "Like our brand, The Color Run has been built from the ground up, creating an easily approachable, down-to-earth experience. Together, we're ensuring that we bring empowering technology to The Color Run events throughout North America, allowing runners to capture and share their favorite moments from the run."

In its fourth year, The Color Run is one of the largest event series in history. It is the originator and innovator of the paint race genre and is continually creating a unique experience for runners. In 2014, The Color Run hosted events in more than 50+ countries and 240 cities worldwide while celebrating healthiness, happiness, and individuality.

The all-new Shine Tour enhances the experience that Color Runners already love with an all new Sparkle Zone™ on course, brand new participant kit and unique opportunities for colorful photographs throughout the course. At the Finish Festival, participants can enjoy music, dancing and massive color throws with accents of new confetti cannons, shimmery clouds of color, glitter, and more.

"We call The Color Run the 'happiest 5k on the planet' because our events bring together friends and family in a unique, healthy, and fun environment," said Travis Snyder, founder of The Color Run. "It's because of this that we chose to partner with ALCATEL ONETOUCH for our 2015 Shine Tour in North America. Their mission to be inclusive by bringing smart technology to a mass market aligned perfectly with our goal of bringing healthy fun to everyone."

The Color Run caters to anyone – first time runners to professional athletes. Close to 50 percent of Color Runners are first-time 5k runners and participate as a celebration and capstone of their healthy living accomplishments.

For more information on The Color Run events in 2015 powered by ALCATEL ONETOUCH, please visit http://thecolorrun.com/. For more information on ALCATEL ONETOUCH, please visit http://www.alcatelonetouch.us/.

About ALCATEL ONETOUCH
ALCATEL ONETOUCH is simple, unexpected, down to earth, irreverent and colorful. We believe that what makes technology smart is what you can do with it rather than what it can do.

ALCATEL ONETOUCH is a brand within TCL Communication, an international multicultural company which designs, develops, and markets globally a growing range of mobile and Internet devices. TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation, one of the largest consumer electronics companies in the world.

ALCATEL ONETOUCH is a SMART MOVE.

For more information, please visit www.alcatelonetouch.us.

About The Color Run™
The Color Run is the largest event series in the United States and the first of its kind. Travis Snyder founded the 5k paint race event series in 2012, creating a new genre of running event. The Color Run celebrates healthiness, happiness and individuality, bringing the community together to create a five-kilometer canvas of colorful fun. To learn more about The Color Run, visit www.thecolorrun.com or watch this video.

Logo - http://photos.prnewswire.com/prnh/20140730/131980

Logo - http://photos.prnewswire.com/prnh/20150101/166616LOGO

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SOURCE ALCATEL ONETOUCH

Jason Gerdon, ALCATEL ONETOUCH, Phone: [phone], Email: [email protected]; Jamie Miller, The Color Run, Phone: [phone], Email: [email protected], http://www.alcatelonetouch.us