Alto Awards celebrate tourism innovation, marketing, world class experiences and excellence
CALGARY, Oct. 23, 2018 /CNW/ - Individuals and organizations are being recognized for their creativity and commitment to capturing the hearts and minds of travellers and elevating Alberta tourism—an $8.5 billion-dollar industry and key provincial economic driver.
The Honourable Ricardo Miranda, Minister of Culture and Tourism presented Alberta Tourism Awards in 11 categories, including two new ones, at the Alto Awards Gala in Banff on Monday, October 22, 2018.
Held in conjunction with the annual Travel Alberta Industry Conference, the awards also celebrate the 2018 Alto Ambassador, Maggie Davison. This annual award recognizes an exceptional Albertan making an outstanding contribution to our tourism industry.
"The Alberta Tourism Awards recognize tourism entrepreneurs who are blazing trails to offer exciting new attractions and experiences. These companies contribute to Alberta's reputation as a leading international tourism destination while also helping to diversify the economy, create jobs, and generate investment in communities across the province," said Minister Miranda.
"The efforts of this year's finalists and award recipients help inspire visitors to choose Alberta by creating memorable tourism products and campaigns and demonstrating service excellence," said Alto committee chair Tyler Riopel.
2018 Alto Award Recipients
Alto Ambassador
Maggie Davison, Vice President of Tourism, Edmonton Economic Development Corporation
Tourism Content (new category)
"A Beary, Berry Good Day" – Parks Canada
Tourism Event or Festival
Christmas in November – Fairmont Jasper Park Lodge
Marketing Excellence (budget up to $20,000)
"Drumbeats – Responsive Marketing Campaign" – Badlands Amphitheatre, Drumheller
Marketing Excellence (budget between $20,000 and $75,000)
"Take a Moment" – Flagstaff County
Marketing Excellence (budget over $75,000)
"Journey of a Lifetime" – Heritage Park Historical Village, Calgary
Service Excellence
CHARCUT Roast House, charbar and Rooftop Bar @ Simmons, Calgary
Outstanding Sustainable Tourism
Pine Bungalows, Jasper
Marketing Partnership
"KLM Sneeuwzeker Deals" – Edmonton Tourism, Edmonton International Airport, Tourism Jasper & Marmot Basin
New Tourism Experience (new category)
Craft Beer Tours – Urban Pedal Tours, Edmonton
Alberta Pride
Tool Shed Brewing Company, Calgary
About the Alto Awards
The Alto Awards are proud to be an industry led initiative. The Alto Awards committee and judging panel is made up of representatives from different sectors of the tourism industry, representing all regions of the province. Alto committee members serve as the judges for the Alto Ambassador award. For questions about committee processes, judging or how to apply in the future, contact [email protected]. Watch for 2019 application forms at industry.travelalberta.com.
SOURCE Travel Alberta
Danielle Vlemmiks, Director, Stakeholder Engagement and Communications, Travel Alberta, [email protected], C: 403-966-8903
Share this article