Amarula Cream invites Canadians to share their unique taste for adventure

NEW INTEGRATED MARKETING CAMPAIGN FROM THE ICONIC CREAM LIQUEUR WILL CALL ON CONSUMERS TO DEFINE THEIR IDEA OF ADVENTURE AND ORIGINALITY

TORONTO, Nov. 12, 2014 /CNW/ - Amarula Cream, the luxurious and smooth cream liqueur, will let Canadians know that "adventure awaits" this year, with an exciting new campaign that speaks to the originality and openness to adventure of both the Amarula brand and its consumers.

The multi-platform advertising and marketing campaign will feature a contest microsite, AmarulaAdventure.ca. Canadians of legal drinking age will have the opportunity to share their unique idea of adventure on the microsite in hopes of winning the Amarula $10,000 Adventure Sweepstakes. The brand will also reach out to consumers through targeted content development on Amarula's social media channels and through television and digital media advertising.

"The spirit of adventure, authenticity and owning your individuality have always been central tenets of the Amarula brand," said Nicole Oliva, National Brand Manager – Distell Spirits at PMA Canada. "We are excited to unveil this new campaign and showcase both the fresh taste of Amarula and the fresh ways that Canadians define adventure."

Made using the marula fruit, Amarula Cream is known for its rich, exotic taste and light brown or caramel colour.  Versatile and distinctive, Amarula can be enjoyed year-round whether sipping chilled or over ice, or indulging in a cocktail.

Amarula Cream is proudly distributed in Canada by Peter Mielzynski Agencies Ltd.

Editor's Notes
Pricing and availability vary depending on region.

Amarula Cream is available in Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Nova Scotia, Ontario, Prince Edward Island, Quebec and Saskatchewan. The following sizes available in select provinces: 50ml, 375ml, 750ml, 1L, 1140ml and 1750ml.

Tasting Notes
Aroma: Tones of vanilla, caramel and nut.

Palate: Fresh, smooth and well-rounded. Nut flavours with hints of caramel, vanilla and chocolate.

Finish: Distinctive, round and soft with a smooth, creamy texture.

About Amarula Cream:

The unique and luxurious Amarula Cream is a blend of the wild marula fruit and nature's fresh cream; the first Marula cream of its kind. Distinctly African, the hand-picked marula fruit is fermented, double distilled and matured for two years in French oak before being blended with the finest fresh cream. Since launching in 1989, Amarula Cream has won numerous awards and accolades, including Gold Medals at both the 2014 San Francisco World Spirits Competition and the 2014 International Wine & Spirit Competition. Amarula Cream is distributed to over 100 countries worldwide and is available in select provinces across Canada. www.amarula.com

About Peter Mielzynski Agencies Ltd:

Founded in 1979, PMA is Canada's leading spirits and wine agency. With its head office in Oakville, Ontario, and satellite offices across the country, PMA maintains a national brand management and sales team of over 90 professionals. PMA takes pride in the sales, marketing and distribution of many of the world's finest spirits, wine and beer brands.

SOURCE: Amarula Cream

About Amarula Cream or to arrange an interview with Nicole Oliva, National Brand Manager - Distell Spirits at PMA Canada, please contact: Zeba Irani / T: 647.352.3580 x 223 / E: [email protected]; Ashley Calapatia / T: 647.352.3580 x 228 / E: [email protected]