Amaya Gaming Group retains Jasmin-Dumais Financial Communications Inc. for
investor relations services

MONTREAL, Sept. 1 /CNW Telbec/ - Amaya Gaming Group Inc. (AYA on the TSX Venture Exchange), a pioneer in the field of electronic devices and software for the gaming industry announced today it has retained Jasmin-Dumais Financial Communications for the creation, implementation and follow-up of its financial communications strategy.

Jasmin-Dumais Financial Communications Inc. is a specialized Investor Relations firm differentiating itself from other firms through a custom-made approach, in regards to the specific profile and particular needs of each of its TSX and TSX Venture listed clients.

The contract has an initial term of four (4) months and provides for a retainer of $4,000 per month.

About Amaya Gaming Group Inc.

Amaya is engaged in the design, development, manufacturing, distribution and sale of technology based gaming solutions for the regulated gaming industry worldwide. Amaya's solutions are server-based and include a multi-gaming platform, hardware devices, a proprietary gaming library, and a central reporting module that protects the integrity of an entire jurisdiction's gaming operations by tracking gaming revenue for auditing and tax purposes. Amaya's solutions are designed to improve gaming operator profitability, productivity and security while providing players with popular and cutting-edge gaming entertainment content and maximizing their playing experience. Amaya continues to develop gaming solutions and services for the markets it currently serves as well as to address new domestic and international opportunities.

Disclaimer in regards to Forward-looking Statements

Certain statements included herein, including those that express management's expectations or estimates of our future performance constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward looking statements. Except as required by law, the Corporation does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

"Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."

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For further information: Mr. David Baazov, President and Chief Executive Officer, Amaya Gaming Group Inc., North America: 1-866-744-3122, Worldwide: 1-514-744-3122; http://www.amayagaming.com; Mr. Frederic Dumais, Partner, Jasmin-Dumais Financial Communications Inc., 514-862-1251; Mr. Marc Jasmin, Partner, Jasmin-Dumais Financial Communications Inc., 514-231-2360