Amazon Expands Fire TV in Canada--Introducing Amazon Alexa on Fire TV, Fire TV Edition Smart TVs, Fire TV Stick 4K and the Alexa Voice Remote with Device Control

Fire TV Edition smart TVs deliver true-to-life picture quality with HD and 4K Ultra HD models, and seamlessly integrate live over-the-air TV and streaming channels into one home screen

Fire TV Stick 4K is the first streaming media stick to support Dolby Vision and HDR10+

The Alexa Voice Service is coming to all Fire TV devices in Canada later this month including Fire TV Edition smart TVs, Fire TV Stick 4K, and Fire TV Stick Basic Edition

SEATTLE, Oct. 3, 2018 /CNW/ - Today, Amazon introduced a new lineup of Fire TV devices for customers in Canada, including Toshiba Fire TV Edition TVs, Fire TV Stick 4K, and the new Alexa Voice Remote. In addition, the Alexa Voice Service is coming to all Fire TV devices in Canada later this month. 

The Fire TV Stick 4K is our most powerful streaming media stick and ships with the new Alexa Voice Remote. The Alexa Voice Remote lets you easily control compatible TVs, soundbars, and other AV equipment. It may also be purchased as a single remote and paired with a Fire TV Stick Basic Edition. Plus, Amazon and Best Buy are bringing Fire TV Edition TVs to Canada with the first two smart TV models from Toshiba, available exclusively in Best Buy stores, on BestBuy.ca, and from Best Buy on Amazon.ca.

"A year ago, we launched the first Fire TV streaming media stick in Canada and today, we're excited to announce four new devices and Alexa on Fire TV," Marc Whitten, Vice President, Amazon Fire TV. "We think customers are going to enjoy the new Toshiba Fire TV Edition TVs, Fire TV Stick 4K, and Alexa Voice Remote, giving them even more ways to control their content and simplify their entertainment experience."

Fire TV Edition smart TVs and Fire TV streaming media players give you access to thousands of channels, apps, and Alexa skills as well as local content from, CTV, CraveTV, Bell Fibe TV and others. Enjoy popular and critically acclaimed content from Netflix, Prime Video, and more. Plus, with Firefox or Amazon Silk browsers, visit millions of websites like YouTube, Facebook, and Reddit. With Alexa, you can use your voice to easily find, search, and control content in French and English. Press the voice button on your remote and say, "Launch Netflix," "Find dramas," or "Watch Tom Clancy's Jack Ryan." Fire TV also makes it easy to play music, check the weather, control compatible smart home devices, and more.

Toshiba Fire TV Edition Smart TVs
Toshiba Fire TV Edition smart TVs come with the Fire TV experience built-in, uniquely bringing together live over-the-air TV and all your streaming content into one easy-to-view home screen. Connect your Toshiba Fire TV Edition TV to any HDTV antenna (sold separately) and use the included Voice Remote with Alexa to search for and watch live over-the-air broadcast TV, or choose from a vast catalog of streaming movies and TV shows.

"The Fire TV Edition user experience is truly remarkable. We are proud to be the only place in Canada where consumers can see, touch and test-drive it for themselves. As a leading technology retailer, our goal is to enhance the lives of our customers by delivering the most innovative products and services available," says Jason Abrams, Senior Vice President of Merchandising for Best Buy Canada. "With these TVs, we're taking our on-going partnership with Amazon to the next level."

Today, customers can pre-order the following Toshiba Fire TV Edition models, available exclusively on BestBuy.ca and Amazon.ca, with new Insignia models coming in early 2019.

• Toshiba 4K UHD Smart TV – Fire TV Edition delivers true-to-life 4K Ultra HD picture quality with over 8 million pixels for stunning clarity, deep contrast, and vivid colours. It is available in three sizes: 43", 50", and 55".
  
  
• Toshiba HD Smart TV – Fire TV Edition available in three sizes: 32", 43", and 49". The 32" delivers 720p picture quality and the 43" and 49" both deliver 1080p picture quality for lifelike detail, rich contrast, and brilliant colours.

Fire TV Stick 4K
Fire TV Stick 4K features a new quad core, 1.7GHz processor and integrated Wi-Fi built directly into the device, delivering a fast streaming experience, quicker load times, and brilliant picture quality—for just $69.99. Fire TV Stick 4K is the first Fire TV device to support Dolby Vision and HDR10+ giving you access to a growing catalog of 4K Ultra HD and HDR titles. Use the Alexa Voice Remote to easily find 4K Ultra HD movies and TV episodes—just press and ask, "Find 4K movies."

Alexa Voice Remote
Combining Bluetooth, multidirectional infrared technology, and powered by our cloud-based service, Alexa Voice Remote allows you to power on your compatible TV and AV equipment—all with your voice. Plus, the Alexa Voice Remote gives you even more control with dedicated power, volume, and mute buttons, along with the ability to use voice commands to find and control content. The Alexa Voice Remote can be purchased as a standalone remote for $39.99 and can control power and volume on compatible TVs, sound bars, and AV equipment. For more information on device compatibility visit: https://www.amazon.ca/dp/B07B6LLRPR

Fire TV Stick Basic Edition—Now with New Fire TV Experience
Through an over-the-air update, customers who purchased the Fire TV Stick Basic Edition will soon have the same Fire TV interface found in Fire TV Stick 4K. Quickly access your favourite movies, TV shows, and apps from the home screen. Plus, download the Fire TV Remote App or pair the Alexa Voice Remote (sold separately) to your Fire TV Stick Basic Edition and start using your voice to find and control content.

Always Getting Smarter
The Alexa Voice Service is always getting smarter. Fire TV Edition smart TVs and Fire TV streaming media players will continue to improve even after your purchase, with new Alexa skills, software features, and applications added regularly. Plus, thousands of Alexa skills are already accessible today, allowing you to have amazing entertainment experiences, view and control your compatible smart home devices, and more.

Availability
Customers can purchase Toshiba Fire TV Edition TVs beginning today. Toshiba 4K UHD Smart TV – Fire TV Edition is available in three sizes: 43", 50", and 55". Toshiba HD Smart TV – Fire TV Edition is available in three sizes: 32", 43", and 49". Toshiba Fire TV Edition TVs are available for pre-order on BestBuy.ca and on Amazon.ca and will start shipping on October 19. Customers will also be able to purchase exclusively in Best Buy stores later this month. Learn more at  bestbuy.ca/firetv or  https://www.amazon.ca/dp/B07HCXBB2Q .

Amazon Fire TV Stick 4K and the Alexa Voice Remote (https://www.amazon.ca/dp/B079QH9GG7) is available for pre-order on Amazon.ca for $69.99 and will start shipping on October 31. The Alexa Voice Remote (amazon.ca/dp/B07B6LLRPR) is available for pre-order as a standalone remote for $39.99 and will start shipping on October 31.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

SOURCE Amazon Canada

Kristen Schaffrath, NATIONAL Public Relations, [email protected], 416-848-1704