American Dairy Queen Corporation sweetens up in-store sound with Trusonic

SAN DIEGO, CA, Nov. 2 /CNW/ - Trusonic, Inc. a wholly owned subsidiary of Mood Media Corporation (TSX:MM / AIM:MM), a leading provider of Internet-delivered music and messaging services for retailers, today announced that it has been chosen by American Dairy Queen Corporation (ADQ) as an endorsed and preferred vendor, approved to provide an extensive catalog of music and messaging capabilities via the Trusonic Media Player to all members of the U.S. Dairy Queen® system.

ADQ is a leading franchisor of quick service restaurants specializing in amazing food, beverages and frozen treats with domestic locations in 49 states. Trusonic will program various music play-lists or formats to accommodate varying shopper demographics across different regions.

"The Trusonic platform delivers the ability to provide approved music and messaging to each of our independently owned and operated locations," said Chris Schwanz, ADQ National Accounts Program Manager. " The extensive music catalog and messaging control at a price accessible to our entire U.S. system made Trusonic a terrific choice for the DQ system and our franchisees."

Under the Agreement, Trusonic becomes the only sanctioned provider to DQ franchisees that has the ability to provide daily updates via the Internet to music and messaging.

Lorne Abony, Chief Executive Officer and Chairman of Mood Media Corporation, parent of Trusonic, said: "We are delighted to be partnering with a retailer the size and stature of the Dairy Queen system. Today's announcement is further evidence of both the strong appeal of Trusonic's service to national brands, and the flexibility of the platform to handle franchisee-owned businesses."

About Trusonic, a wholly owned subsidiary of Mood Media Corporation

As the leading provider of Internet-delivered business audio services, Trusonic provides custom music and messaging to retail, hospitality and general business environments in over 100 countries. Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic has the largest library of Major Label and Independent Artist music from which to create custom music programming for its clients. Trusonic delivers and validates through reports the delivery of over 1 billion in-store and on-hold messages annually, and installs complete audio solutions including the Trusonic Media Player through its national network of sales and service locations. For more information on Trusonic, visit www.trusonic.com or email [email protected].

About Dairy Queen®

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops licenses and services a system of more than 6,000 Dairy Queen^® stores in the United States, Canada and other foreign countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

For further information:

Press Contacts:

Lorne Abony
Mood Media Corporation
[phone]

Mark Elfenbein
Trusonic, Inc.
[phone]