An iconic cookie still strong after 20 years is looking to take a chip out of
the competition in Loblaw's Switch and Save event

BRAMPTON, ON, July 15 /CNW/ - Over 100 products from Canada's number one brand(1), President's Choice(R) are going head to head against leading national brands to save you money. President's Choice(R) Switch and Save event begins in select Loblaw banner stores today in Quebec, tomorrow in Ontario and Atlantic Canada and Saturday in Western Canada. Canadians can save on their grocery bill by simply switching from leading national brand products to President's Choice(R) products. Loblaw is making it easy for Canadians to Switch and Save by flagging items throughout the store.

Labeled as a Canadian icon by Loblaw customers and anchoring the Switch and Save event is the President's Choice(R) Decadent(R) Chocolate Chip Cookie. How? It's simple - they're made with quality ingredients like creamy butter and brown sugar, and have over fifty per cent more chocolate than the leading national brand, but they cost less(2). Over 20 years ago, the President's Choice(R) Decadent(R) cookie was created - now, approximately 775 million President's Choice(R) Decadent(R) cookies have been sold across the country to date.

"Over thirteen million Canadians shop with us every week and we believe they are looking for value and quality" comments Julija Hunter, vice president, public relations, Loblaw Companies Limited. "With the Switch and Save event, customers can shop and compare over 100 President's Choice(R) products store-wide ranging from products like orange juice, coffee and pet food to select PC(R) Home products. We stand strong behind our products, so much, that we provide a satisfaction guarantee(3)."

The Switch and Save event also extends beyond the grocery cart. Switch and Save with President's Choice Financial(R) services by signing up for a PC Financial(R) no fee bank account and save almost $150 per year(4) in bank fees or apply for a PC(R) MasterCard(R) and save with no annual fee.

For more information on the Switch and Save event, see your store for details or visit any of the following websites; www.superstore.ca, www.loblaws.ca, www.loblawgreatfood.ca, www.fortinos.ca, www.zehrs.ca, www.zehrsgreatfood.ca, www.valumart.ca, www.yourindependentgrocer.ca, www.extrafoods.ca, www.saveeasy.ca, www.provigo.ca and www.maxi.ca

*Stores include: Real Canadian Superstore(R), Loblaws(R), Loblaw Great Food(TM), Fortinos(R), Zehrs(R), Zehrs Great Food(TM), valumart(R), Your Independent Grocer(R), Extra Foods(R), Atlantic Save Easy(R), Atlantic Superstore(R), Provigo(R), Maxi(R) and Maxi & Cie(R)

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ over 138,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice(R), no name(R) and Joe Fresh Style(R) brands. In addition, the Company makes available to consumers President's Choice Financial(R) services and offers the PC(R) points loyalty program.

    
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    (1) Source: AC Nielsen Storeview Brand Comparison

    (2) Savings based on our prices of the leading National Brand item
        compared to the price of the comparable President's Choice(R) item.
        Leading National Brand is based on AC Nielsen data March, 2010 for
        the chocolate chip cookie category.

    (3) Try it...you'll love it!(TM) (or money refunded with proof of
        purchase). PC(R) Guarantee - If your President's Choice(R) purchase
        doesn't meet all of your expectations, simply return the package with
        proof of purchase to the store for your money back.

    (4) Savings comparison based on the monthly fee average of $12.15 for
        typical flat fee, no limit transaction account packages offered by
        the five leading traditional banks as of June 1, 2010. Fees vary by
        bank. Some banks may waive monthly fees based on amount on deposit.
        Example for illustrative purposes only and based on current bank
        offers. Actual savings over time will depend on prevailing fees.
    

For further information: or to arrange an interview with a spokesperson, please contact: [email protected], [phone]