Anne Lewis Strategies Joins Infogroup, Enhancing Company's Omnichannel and Social Marketing Capabilities
New acquisition of fast growing agency bolsters Infogroup's suite of digital services
OMAHA, Neb., Nov. 8, 2017 /CNW/ -- Infogroup, a leading provider of data and omnichannel marketing solutions, announced today that Anne Lewis Strategies will be joining the company. Anne Lewis Strategies brings significant expertise in digital strategy, planning and online lead generation that will complement Infogroup's core data-driven marketing offerings.
Anne Lewis Strategies will enhance Infogroup's online lead generation and digital marketing services to help marketers target and reach larger audiences and drive more meaningful interactions. By targeting and building relationships with new audiences and developing innovative digital tactics, Anne Lewis Strategies has driven record-breaking fundraising and advocacy results for a wide range of clients, including UsAgainstAlzheimer's, Sandy Hook Promise and many more.
"We are excited to combine our online marketing expertise with a data leader like Infogroup," said Anne Lewis, CEO of Anne Lewis Strategies. "It is a perfect marriage of data and digital know-how that will provide superior offerings to help nonprofits acquire new donors and drive better fundraising results."
"We are committed to serving the evolving needs of nonprofit and fundraising professionals," said Gretchen Littlefield, president of Infogroup Data Solutions. "As online and social media use continues to grow, nonprofits are increasingly connecting with prospective donors to grow their base via digital channels. In addition to reaching donors via traditional channels, our clients will now be able to add best-in-class digital strategy, execution and social media analytics to target donors more effectively and ultimately raise more funds for their cause."
"This acquisition strengthens our ongoing commitment to deliver innovative solutions for the modern marketer," said Michael Iaccarino, chairman and CEO of Infogroup. "Digital marketing continues to be a growth driver in today's marketing climate, so we are investing in cutting edge, online marketing solutions to stay ahead and generate the best value for our clients."
About Infogroup
Infogroup is a leading provider of data and data-driven marketing solutions. Infogroup provides data, technology and services that help marketers acquire new customers and maximize the value of existing relationships. The company's data and marketing solutions help clients of all sizes, from local SMBs to FORTUNE 100™ enterprises, increase sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 280 million individuals and 24 million businesses. For more information, visit www.infogroup.com.
SOURCE Infogroup
Akshay Gandotra, 402.836.5254, [email protected], http://www.infogroup.com
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