ANNOUNCING REITMANS.COM - The Canadian Company That Dresses Everybody And
Every Body Has Taken Its Unique Proposition Online

MONTREAL, Dec. 16 /CNW Telbec/ - Reitmans, Canada's largest women's apparel specialty chain, with more than 365 stores coast-to-coast, is pleased to announce the "grand opening" of its e-commerce site, www.reitmans.com. Now Reitmans' legions of passionately loyal customers will be able to shop for the fashion they love online, wherever they may live.

Reitmans' entry into the world of online shopping is a direct response to the desires of their very vocal customers. "They have been telling us for quite a while now how busy they are and that they want to be able to shop Reitmans online as well as in our stores," explains Stephanie Bleau, Vice president Marketing, Reitmans Division. "We've been very excited at the prospect and we're pleased to be operational just in time for Christmas."

THE REITMANS SERVICE COMMITMENT
The site offers the full range of merchandise available in Reitmans stores. Customers can shop by product category and style, or they can shop by silhouette, which is something Reitmans customers love. "We know exactly how Reitmans women shop and we wanted to create an online shopping experience that reflects this," Stephanie Bleau says. "Because of our in-store expertise and our ability to fit every woman from Petite to Plus in all her variations, we knew we had to create a simple, easy and highly effective way for her to find the right fit online." To this end, the site offers a "size chart" that's tabbed by category (Women, Petites, Plus, Plus Petites and Tall) and careful, simple instructions and illustrations on how to self-measure.  "We're giving her the same confidence that we're going to fit her online as we give her in our stores," Stephanie Bleau adds.  Reitmans customers who prefer an in-store shopping experience can use the site to browse in advance of their shopping trips and to locate the stores closest to them that have the actual item in stock.

FEATURES DESIGNED FOR REAL LIFE
Exceptionally easy to navigate, reitmans.com is extremely user-friendly, making the online shopping experience a breeze for those who prefer to shop online and for those who are making their first online shopping foray. The look and feel of the site reflects the particular flavour of Reitmans stores. One feature that will particularly appeal to those who are new to online shopping is the ability to purchase as a guest; you don't have to open an online account. A special mini cart feature gives you a visual representation of what's in your cart and the site has a Wish List that you can email to friends - or to yourself. And reitmans.com offers the most comprehensive garment care information online today.

For further information:

Jeremy H Reitmans, 
Chairman and CEO
[phone]

Samples request :
Nathalie Lesage,
Supervisor, Public Relations
[phone]