Annual Branham300 Ranks Softchoice Among Canada's 10 Largest ICT Companies

TORONTO, April 30, 2013 /CNW/ - Softchoice Corporation (TSX: SO), a leading North American Solutions and Services provider, has once again been recognized on the Branham300 list of top Information and Communication Technology companies.  Softchoice maintained its position in the top ten of the TOP 250 ICT Companies in Canada as well as the number two spot on the TOP 25 ICT Professional Services Companies.

"We are delighted to once again be part of this coveted list," said David MacDonald, President and CEO of Softchoice. "This is a wonderful testament to our people and to the progress we've made in helping our clients leverage new innovations like Cloud, BYOD and Collaboration to build smarter, more agile and more competitive businesses."

Beyond delivering industry-leading growth, Softchoice accomplished a number of milestones that are allowing the Company to become a more strategically relevant partner to its clients. In 2012 Softchoice launched Keystone Managed Services - the Company's first North American-wide managed services offering - and Softchoice Cloud - an integrated platform that allows organizations to centralize the purchase, deployment and ongoing management of Software-as-a-Service offerings.  In addition, Softchoice completed the integration of Unis Lumin, enhancing its professional services capabilities, while continuing to increase its reach in the SMB market through the expansion of its Territory Sales Division.

"The role of IT is clearly in the midst of a radical transformation," added Mr. MacDonald.  "Our focus is on expanding our solutions and services capabilities to help clients link technology recommendations with the outcomes they're looking to achieve in their business and to compliment this with deep expertise in designing, implementing and managing today's most advanced IT solutions."

About Softchoice

As a leading North American provider of technology solutions and services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice's holistic approach to technology includes solution design, implementation, asset management and cloud services, as well as access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 1,200 employees, Softchoice manages the technology needs of thousands of corporate and public sector organizations across the United States and Canada.

Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.

SOURCE: Softchoice Corporation

Media Contact
Eric Gardiner
Manager of Communications
Softchoice Corporation
416-588-9002 x 2358