TORONTO, July 26, 2017 /CNW/ - HomEquity Bank, provider of the CHIP Reverse Mortgage™, today released internal data outlining increasing online and digital usage among Canadian seniors. With an average client aged 72, the internal HomEquity Bank data demonstrates that seniors are consuming content online more than ever.
"Previously, HomEquity Bank received almost all inquiries through our call centre. Now, 90 per cent come through our website – a trend that we predict will continue," said Yvonne Ziomecki, Senior Vice President of Marketing and Sales. "According to ComScore, Boomers are more likely than other generations to own and consume content on tablets – we've seen this firsthand with 19 per cent of HomEquity Bank site-visits originating from tablets. 42 per cent of these site visits come from desktop users and 39 per cent are through mobile."
"HomEquity Bank clients are spending more and more time using online and mobile apps. We are seeing a booming trend firsthand: tech-savviness among seniors is on the rise in Canada."
About HomEquity Bank
HomEquity Bank, a federally-regulated, Schedule 1 Canadian bank, is the only national provider of the CHIP Reverse Mortgage™ solution. Founded 30 years ago, HomEquity Bank has been helping Canadian homeowners aged 55+ access the value of the equity they have in their homes, maintaining ownership of their home, until they make the decision to sell.
HomEquity Bank has partnered with the Canadian Association of Retired Persons (CARP) Canada's largest non-profit, non-partisan advocacy association for Canadians As We Age. CARP now recommends HomEquity Bank's CHIP Reverse Mortgage™ as a smart and comprehensive solution for Canadians planning for retirement.
HomEquity Bank has ranked on the Canadian Business and PROFIT's 28th annual PROFIT 500 list, the definitive ranking of Canada's Fastest-Growing Companies.
HomEquity has also been recognized as an Aon Best Employer – Canada 2017.
SOURCE HomEquity Bank
Media contact: Yvonne Ziomecki, [email protected]
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