April 1 Alert: Virgin Mobile Canada reveals the future of footwear

SmartKicks™ has Virgin Mobile jumping into wearable technology with both feet

TORONTO, March 31, 2014 /CNW Telbec/ - Picking the right phone is a lot like finding the perfect pair of shoes. You want the latest style, right shade and a perfect fit. Today, Canadians can add mobile connectivity to their list of must-haves as Virgin Mobile unveils SmartKicks^TM, the first line of fully-loaded, connected shoes. These red-hot soles are the ultimate mix of phone, fashion and footwear that'll keep you connected from the ground up.

SmartKicks^TM were designed for the tech-savvy who've got an eye for fashion. They offer a stylish way to keep connected on the go. With kinetic soles, on-board Bluetooth speakers and the ability to call home with the click of your heels, these shoes are the ultimate mobile accessory.

Wired and wearable technology is red hot right now. Mobile watches, computer glasses and fitness trackers are becoming increasingly popular and actively sought-after. Virgin Mobile is bringing bold innovation to the office, the gym and even the runway. With a blend of fun and function, SmartKicks^TM give people what they really want - an easier, deeper connection to their friends and the world around them.

"We love technology that makes our lives easier. But we also want technology that's sleek and sexy," said Joseph Ottorino, managing director, Virgin Mobile Canada. "SmartKicks are the ultimate mobile accessory for staying in touch while looking trendy. We're thrilled to offer Canadians the chance to lace-up and try-out this new and innovative mobile accessory."

SmartKicks™ come in two styles, the Smart-letto^TM and the SmartSneak^TM . Both come in red and in traditional sizes. Whichever style you prefer, these shoes are made for talkin'.

Smart-letto^TM  specs include:

• 4 1/2" covered heels
• Waterproof suede
• Cushioned leather insole with kinetic technology built-in
• Leather lining and sole
• Black canvas tie
• Built-in Bluetooth 4.0 and advanced DSP
• Streams music up to 50 feet
• Women's sizes: 5-12
• PRICE: $299.99

SmartSneak^TM specs include:

• Canvas uppers
• 2 1/2" mid-cut
• Lace-up closure
• 1" waterproof rubber sole, lugged to provide traction
• Leather insole with kinetic technology built-in
• Built-in Bluetooth 4.0 and advanced DSP
• Streams music up to 50 feet
• Men's sizes: 5-13, Women's sizes: 5-12
• PRICE: $229.99

Features Include:

• Call "Home" from anywhere with the simple click of your heels.
• These soles sync via Bluetooth with your mobile calendar and vibrate 15 minutes before a meeting to make sure you never tip-toe into a meeting late again.
• Kinetic soles power these kicks through motion, so you never need a plug.
• Keep your mobile juiced up, with the Retract-O-Heel Micro USB charger.

These connected kicks are available from Virgin Mobile starting March 31^st. Head to www.virginmobile.ca/smartkicks to pick up your pair today.

About Virgin Mobile Canada

At Virgin Mobile, you're not a customer, you're a Member and "Members Get" exclusive deals from awesome brands, a shot at VIP access and one-of-a-kind experiences to events in Canada and around the world. That's on top of super-hot smartphones on ridiculously-fast LTE speeds and plans with loads of extras built right in! Virgin Mobile Members and Canadians can do some good in their local communities by helping empower at-risk and homeless youth in Canada with Virgin Mobile's RE*Generation Movement.

Wanna hook up? There are loads of ways, head online or call 1-888-999-2321 to get in the know. Get personal with Virgin Mobile Canada on Facebook, Twitter, Instagram or Pinterest.

Image with caption: "Virgin Mobile Canada reveals SmartKicks, the future of footwear (CNW Group/Virgin Mobile Canada)". Image available at: http://photos.newswire.ca/images/download/20140331_C7971_PHOTO_EN_38639.jpg

SOURCE: Virgin Mobile Canada

Sheryl Davey, Virgin Mobile Canada
416-607-8412
[email protected]