arrive alive DRIVE SOBER(R) ending year in Ottawa just coincidence.

TORONTO, Dec. 29 /CNW/ - A year that began at Queen's University with their business students' "Consulting for a Cause" event is ending in Ottawa with awareness raising events at the Canada Museum of Science and Technology, The Beer Store and an Ottawa Senators game.

In February 2010, business students brainstormed many ideas including the Arrive Alive App which was released in May. New PSAs were created to promote the app while also reminding the public of the need to plan ahead and drive sober. The year also brought: new messaging with Spenny of "Kenny versus Spenny"; new messaging for the "21 and under Zero BAC" legislation; and lastly a message inviting revelers to "party smart this holiday season" and donate their empties at The Beer Store.

"Planning for these Ottawa events began months ago" said arrive alive DRIVE SOBER Executive Director Anne Leonard.  "Our organization has always carried out activities across Ontario. Emile Therien, past-president of Canada Safety Council and also a board of arrive alive DRIVE SOBER, added, "Ottawa media are extremely supportive of arrive alive messaging, and for the most part it is making improvements on our roads, we're very grateful."

The Ottawa arrive alive DRIVE SOBER events include the distribution of 2,500 home hosting kits to customers of The Beer Store on December 28th and to fans at the Senator game on Wednesday, December 29th. The Museum display is up from the 27th to 30th December inclusive.

arrive alive DRIVE SOBER has been operating in Ontario since (officially) 1989. They do not telemarket and do not use professional fund raisers. Visit arrivealive.org for more information.

For further information:

Media Contact:
Anne Leonard
416-578-4829