As ETALK Joins E!, Ratings Climb for Canada's Most-Watched Entertainment
Program

-ETALK now leads ENTERTAINMENT TONIGHT this month-

To tweet this release: http://bit.ly/bmTQdE

TORONTO, Nov. 16 /CNW/ - In advance of ETALK anchoring CTV's new E! specialty service, Canada's entertainment leader has become even stronger this Fall. ETALK now not only delivers bigger audiences than ENTERTAINMENT TONIGHT CANADA, but ENTERTAINMENT TONIGHT as well. Meanwhile, ETALK has delivered some of its largest audiences ever this Fall, as it continues to gain momentum leading into the launch of E! on November 29.

A snapshot of the first few weeks of November show that in a head- to-head battle at 7 p.m. against ENTERTAINMENT TONIGHT, ETALK is now consistently drawing larger audiences than the aging American entertainment veteran, especially among younger viewers. 

Nov 1-12, 2010

	2+	A18-34	A18-49	A25-54
ETALK	605,000	109,000	210,000	244,000
ENTERTAINMENT TONIGHT	517,000	64,000	157,000	181,000
ETALK Lead	+17%	+70%	+34%	+35%

And the momentum continues. Since this season's September launch, more and more viewers have tuned into ETALK to get their entertainment news fix. In September, ETALK averaged 458,000 viewers. In October that number swelled to 501,000 and November is off to an outstanding start averaging 605,000 to date. The series has also been achieving record audiences, including an incredible 702,000 viewers on Nov. 5, which places it among the top-rated episodes in the show's history.

To view the complete release, please click here: http://ctvmedia.ca/ctv/releases/release.asp?id=13154&yyyy=2010

Source: BBM Canada, Aug. 30-Nov. 12 vs. same weeks 2009-10

For further information:

Eleni Tenuta, CTV Inc., 416.384.5057, [email protected]
Tonia Addison, CTV Inc., 416.384.3259, [email protected]