Asantae Announces Introduction of New Branding and Asantae Booth at Parker Seminars Tradeshow

VANCOUVER, Jan. 17, 2012 /CNW/ - Asantae Holdings International Inc. (TSXV: JVA) ("Asantae" or the "Company") is pleased to announce it has released several new branding elements to its network of distributors.  The company is also pleased to announce it will be presenting at the Parker Seminars event in Las Vegas, Nevada on January 19 - 21.

The new branding elements include company logo, RealW8™ logo, product packaging, product brochure, business opportunity presentation, and several web resources.  These are the result of a tremendous amount of planning and work over the last two quarters by the company and its branding partner Summation Design (www.sumdesign.com).  The branding released is an important part of the company's 'Asantae 2.0' initiative.  "With the release of the new branding elements, and the prior release of both our new distributor compensation plan and online business tools platform, the company is officially out of the pre-launch phase of the initiative" says Asantae CEO, Dan Lundell.

Asantae will be presenting its exciting new weight loss product and business opportunity to over 1000 health professionals at this years Parker Seminars (www.parker.edu/parker-seminars/) event in Las Vegas.  Weight loss is a growing part of the types of health care practices that come to Parker, and RealW8™ represents a simple and effective offering with a compelling business proposition.  RealW8™ has achieved excellent sales results in several pilot chiropractic and naturopathic practices.  These practitioners will be recruiting with the company at the upcoming event.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

About Asantae

Asantae Holdings International Inc. (www.asantae.com) (TSXV: JVA) is a producer and marketer of innovative nutritional products through a network of independent distributors (Asantae Independent Affiliates). Asantae's flagship product RealW8™ addresses the primary threat to public health in the industrialized world; overweight and obesity.  Asantae's approach to this threat is based on a body of research related to the brain chemistry of addiction, chronic low-grade inflammation and oxidative stresses which, according to scientific and medical research, are the underlying conditions for most modern epidemic diseases (obesity, heart disease, diabetes, stroke, some cancers, etc.).

Forward Looking Statements

Certain information in this news release is forward-looking within the meaning of certain securities laws, and is subject to important risks, uncertainties and assumptions. This forward-looking information includes, among other things, information with respect to the Company's beliefs, plans, expectations, anticipations, estimates and intentions, including the listing and trading of the Company's common shares on the Exchange.  The words "may", "could", "should", "would", "suspect", "outlook", "believe", "anticipate", "estimate", "expect", "intend", "plan", "target" and similar words and expressions are used to identify forward-looking information. The forward-looking information in this news release describes the Company's expectations as of the date of this news release.

The results or events anticipated or predicted in such forward-looking information may differ materially from actual results or events. Material factors which could cause actual results or events to differ materially from such forward- looking information include, among others, the Company's ability to develop new products which will receive market acceptance, to receive market acceptance in new markets outside the United States, to engage and retain qualified key personnel, employees and affiliates, to obtain capital and credit and to protect its intellectual property rights.

The Company cautions that the foregoing list of material factors is not exhaustive. When relying on the Company's forward-looking information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. The Company has assumed a certain progression, which may not be realized. It has also assumed that the material factors referred to in the previous paragraph will not cause such forward-looking information to differ materially from actual results or events. However, the list of these factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS NEWS RELEASE REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS NEWS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD-LOOKING INFORMATION AND SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE. WHILE THE COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION AT ANY PARTICULAR TIME.

Company Contact:
Dan Lundell, CEO/COO
[email protected]
10153 E Hampton Ave, Ste 101, Mesa, AZ, 85209 USA
Phone: [phone] and Fax: [phone]

Investor Contacts:
James Beesley, Sequoia Partners
[email protected]
1023-409 Granville St. Vancouver BC V6C 1T2, Canada
Direct: 778-389-7715

Adam Robiner, Sequoia Partners
1023-409 Granville St. Vancouver BC V6C 1T2, Canada
Direct: 604-868-7881